Investment Summary

Axcel Exits Noa Noa

On December 1, 2014, invested in apparel/textiles company Noa Noa from Axcel

Investment Highlights
  • This is transaction in the Apparel/Textiles sector.
  • This is transaction in Denmark.
Investment Fate
  • Noa Noa was sold to a financial buyer in 2019.

Investment Summary

Date 2014-12-01
Target Noa Noa
Sector Apparel/Textiles
Sellers(s) Axcel
Deal Type Unknown

Target

Noa Noa

Kvistgard, Denmark
Noa Noa is an international fashion brand for women and children. Noa Noa clothing is sold to fashion-conscious women under the Noa Noa brand and to girls aged 0 to 12 under the Noa Noa miniature brand. Both brands feature a feminine, Bohemian-inspired style at affordable prices. Noa Noa was founded in 1981 and is based in Kvistgard, Denmark.

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Seller(S) 1

SELLER

Axcel

Copenhagen, Denmark

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 4.1B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Axcel Management AS is a private equity firm focused on mid-market buyouts in Denmark and Sweden. Axcel primarily seeks companies with a strong Danish or Swedish base and international potential. The Firm looks to invest in companies with revenues of DKK 250 million (€ 35 million) to DKK 4 billion (€ 535 million). Axcel prefers majority positions. Axcel Management A/S was formed in 1994. The Firm is based in Copenhagen with an additional office in Stockholm.


DEAL STATS #
Overall 24 of 49
Sector: Apparel/Textiles M&A 3 of 4
Type: M&A Deals 2 of 2
Country: Denmark M&A 19 of 36
Year: 2014 M&A 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-01 Vital Petfood Group AS

Hasselager, Denmark

Vital Petfood Group develops, produces and sells wild bird products, including bird seed balls and balanced diets and snacks for cats and dogs. Customers include major Nordic retail chains and distributors further afield. The wild bird products are marketed under Vital Petfood Group's own 'Nature for all seasons' brand, whereas the cat and dog products are sold under the chains' own brands. The company's production facilities are located at three factories n Denmark.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-10 Pandora AS

Glostrup, Denmark

PANDORA designs, manufactures and markets hand-finished and modern jewelry made from genuine materials at affordable prices. PANDORA jewelry is sold in more than 65 countries on six continents through over 10,500 points of sale, including more than 670 concept stores.

Sell -