M&A Deal Summary

Aurora Capital Partners and Seidler Equity Partners Acquire SRP Companies

On September 1, 2016, private equity firms Aurora Capital Partners and Seidler Equity Partners acquired marketing company SRP Companies

Acquisition Highlights
  • This is Aurora Capital Partners’ 1st and Seidler Equity Partners’ 2nd transaction in the Marketing sector.
  • This is Aurora Capital Partners’ 22nd and Seidler Equity Partners’ 13th transaction in the United States.
  • This is Aurora Capital Partners’ 1st and Seidler Equity Partners’ 1st transaction in Colorado.

M&A Deal Summary
Date 2016-09-01
Target SRP Companies
Sector Marketing
Buyer(s) Aurora Capital Partners
Seidler Equity Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

SRP Companies

Castle Rock, Colorado, United States
SRP Companies is a provider of consumer products and single-source retail solutions to more than 70,000 retail outlets spanning convenience stores, truck & travel, theme parks & resorts, sporting goods, grocery, and travel channels. SRP Companies was founded in 2014 and is based in Castle Rock, Colorado.

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Buyer(S) 2

Buyer

Aurora Capital Partners

Los Angeles, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1991
PE ASSETS 4.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Aurora Capital Partners is a private investment firm that manages private equity funds as well as investment vehicles focused on debt/equity securities. Targeted businesses are generally industry leaders that operate in defensible markets with sustainable margins. Sectors of interest include aerospace, industrial products, and services, packaging, plastics, distribution, manufacturing, media, retail, and chemicals. Aurora will only consider majority/control positions. Aurora's investment horizon is typically three to seven years. Aurora Capital Partners was formed in 1991 and is based in Los Angeles, California.

DEAL STATS #
Overall 23 of 40
Sector (Marketing) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 8 of 11
State (Colorado) 1 of 2
Country (United States) 22 of 39
Year (2016) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-01 Pace

Minneapolis, Minnesota, United States

Pace is a provider of analytical testing and related outsourced scientific solutions to the life sciences industry. Pace's Analytical Services division provides full-service testing, sampling, and analytical support services to detect trace-level organic and inorganic contaminants in air, water, wastewater, soil, biota, and waste. Pace's Life Sciences division provides a wide variety of testing services for the biopharmaceutical, pharmaceutical, medical device, and drug-device industries as well as early-stage drug development and manufacturing services with a broad range of pre-clinical and clinical capabilities for both small and large molecules. Pace was formed in 1978 and is based in Minneapolis, Minnesota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-16 DuBois Chemicals

Sharonville, Ohio, United States

DuBois Chemicals is a chemical maker whose products are used for cleaning in a wide variety of industries. DuBois prides itself on high-quality solutions that improve efficiency, reduce environmental impact, and perform to the most demanding standards. DuBois Chemicals was founded in 1920 and is based in Sharonville, Ohio.

Sell -
Buyer

Seidler Equity Partners

Marina del Rey, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1992
PE ASSETS 5.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Seidler Equity Partners is a mid-market private equity firm focused on partnering with business owners and management to help build market-leading companies. Seidler will consider funding growth financings, family business transitions, owner-operator recapitalizations, management buyouts, liquidity for estate planning, and traditional buyouts. Seidler looks to invest in businesses with a proven track record and opportunities for growth. Prospective companies typically have minimum revenue of $25 million and EBITDA between $5 and $50 million. Seidler is a generalist firm and will consider investments across a wide range of industries, including manufacturing, service, and distributors. Seidler Equity Partners was formed in 1999 and is based in Marina del Rey, California.

DEAL STATS #
Overall 13 of 19
Sector (Marketing) 2 of 2
Type (Buyout (LBO, MBO, MBI)) 9 of 11
State (Colorado) 1 of 1
Country (United States) 13 of 19
Year (2016) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-29 Hal Leonard

Milwaukee, Wisconsin, United States

Hal Leonard is a music publishing company. Hal Leonard publishes and distributes print publishing products for virtually every instrument and performance group. Hal Leonard was founded in 1947 and is based in Milwaukee, Wisconsin.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-01 LaserAway

Los Angeles, California, United States

LaserAway is an aesthetic dermatology company offering customized procedures tailored to customers' individual needs. It has 74 locations across the country and specializes in a full suite of aesthetic treatments including laser hair removal, laser tattoo removal, laser skin rejuvenation, body contouring, skin tightening, injectables, and skincare products. LaserAway was formed in 2006 and is based in Los Angeles, California.

Buy -
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