M&A Deal Summary

Augeo Affinity Marketing Acquires Edo Interactive

On January 18, 2017, Augeo Affinity Marketing acquired internet software and services company Edo Interactive from Claritas Capital

Acquisition Highlights
  • This is Augeo Affinity Marketing’s 2nd transaction in the Internet Software and Services sector.
  • This is Augeo Affinity Marketing’s 4th transaction in the United States.
  • This is Augeo Affinity Marketing’s 1st transaction in Tennessee.

M&A Deal Summary

Date 2017-01-18
Target Edo Interactive
Sector Internet Software and Services
Buyer(s) Augeo Affinity Marketing
Sellers(s) Claritas Capital
Deal Type Add-on Acquisition

Target

Edo Interactive

Nashville, Tennessee, United States
Edo Interactive, Inc. is a provider of personalize offers and make them automatically available through credit or debit cards and mobile devices.

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Buyer(S) 1

Buyer

Augeo Affinity Marketing

St. Paul, Minnesota, United States

Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Augeo Affinity Marketing, Inc. is a provider of loyalty and incentive marketing platforms with a focus on developing new solutions and innovative technology for clients and their customers.


DEAL STATS #
Overall 4 of 10
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 4 of 9
State: Tennessee M&A 1 of 1
Country: United States M&A 4 of 10
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-02 Incentive Logic

Scottsdale, Arizona, United States

Incentive Logic, Inc. is a technology and services company providing, web-based incentive solutions designed to motivate and drive actions and behaviors to attain key business results.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-26 ampliFI Loyalty Solutions

Naperville, Illinois, United States

ampliFI Loyalty Solutions is a provider of fully outsourced, customized credit and debit card loyalty programs exclusively focused on banks and credit unions nationwide. The company has delivered compelling rewards programs, unique earn and burn opportunities and card-linked programs to leverage merchant funded offers. ampliFI is based in Naperville, Illinois.

Sell $140M

Seller(S) 1

DESCRIPTION

Claritas Capital is a private investment group focused on direct company and real estate investing. The Firm's equity group looks to partner with management in pursuit of healthcare, business services, and technology platform investments. Claritas does not have any company stage preferences and generally seeks to invest $2 to $5 million per transaction. The Firm's real estate group seeks to provide mezzanine debt and equity to retail, commercial, and multi-family properties. Claritas Capital was formed in 2002 and is based in Nashville, Tennessee.


DEAL STATS #
Overall 6 of 11
Sector: Internet Software and Services M&A 2 of 3
Type: Add-on Acquisition M&A Deals 4 of 8
State: Tennessee M&A 3 of 7
Country: United States M&A 6 of 11
Year: 2017 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-07 Precedent Health

Nashville, Tennessee, United States

Precedent Health, Inc. is specializes in Intraoperative Neurophysiological Monitoring (IONM) and patient registries by partnering with surgeons and hospitals to provide patients with optimal care during complex surgeries involving the neural structures. IONM is designed to warn the surgeon of any issues within the nervous system before they lead to permanent neurological injury. The use of IONM can reduce length of stay, allow for a faster recovery, and reduce the potential for corrective procedures.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-12 Entrada

Brentwood, Tennessee, United States

Entrada, Inc. is a provider of integrated mobile solutions to improve healthcare efficiencies and outcomes. Their products are Entrada Desktop, Entrada Mobile and Entrada Real-Time Speech-to-Text. Entrada was formed in 2005 and is based in Brentwood, Tennessee.

Sell $34M