M&A Deal Summary

Augeo Affinity Marketing Acquires Brand Networks

On February 15, 2023, Augeo Affinity Marketing acquired software company Brand Networks from AEA Investors

Acquisition Highlights
  • This is Augeo Affinity Marketing’s 2nd transaction in the Software sector.
  • This is Augeo Affinity Marketing’s 10th transaction in the United States.
  • This is Augeo Affinity Marketing’s 5th transaction in Minnesota.

M&A Deal Summary
Date 2023-02-15
Target Brand Networks
Sector Software
Buyer(s) Augeo Affinity Marketing
Sellers(s) AEA Investors
Deal Type Add-on Acquisition
Advisor(s) Garros Group (Financial)

Target

Brand Networks

St. Paul, Minnesota, United States
Brand Networks offers social software solutions and digital marketing services for the world’s most liked brands. Brand Networks delivers enterprise-ready social applications with its Social Marketing Stack, which harnesses the integrated power of social networks to generate stories at scale, build brand loyalty and foster more profitable customer relationships. Brand Networks is based in St. Paul, Minnesota.

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Buyer(S) 1

Buyer

Augeo Affinity Marketing

St. Paul, Minnesota, United States
Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Augeo Affinity Marketing, Inc. is a provider of loyalty and incentive marketing platforms with a focus on developing new solutions and innovative technology for clients and their customers.

DEAL STATS #
Overall 10 of 10
Sector (Software) 2 of 2
Type (Add-on Acquisition) 9 of 9
State (Minnesota) 5 of 5
Country (United States) 10 of 10
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-04 Structural

St. Paul, Minnesota, United States

Structural is a discovery platform that connects members, customers, or employees to create stronger, more productive cultures. The company uses organizational data to launch dynamic directories and internal opportunity marketplaces, enabling people to connect with ease and efficiency. Structural is based in St. Paul, Minnesota.

Buy -

Seller(S) 1

SELLER

AEA Investors

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1968
PE ASSETS 19.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

AEA Investors is a private investment firm focused on investing in and acquiring businesses headquartered primarily in the US, Europe, and China. AEA looks for companies operating in stable to growing industries with a proven ability to generate positive cash-flow. Broad sectors of interest include value-added industrial products/services, specialty chemicals, consumer products, and services. In addition to its primary middle-market private equity fund, AEA maintains additional funds targeted towards mezzanine financing, senior secured debt, and small business buyouts. AEA Investors was formed in 1968 and is based in New York City.

DEAL STATS #
Overall 73 of 79
Sector (Software) 1 of 1
Type (Add-on Acquisition) 23 of 26
State (Minnesota) 1 of 1
Country (United States) 67 of 71
Year (2023) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-06 Scan Global Logistics

Hvidovre, Denmark

Scan Global Logistics is an international asset-light freight forwarding and logistics platform that helps its customers purchase and coordinate the movement of freight across various transportation modes ocean, air, truck and geographies. Scan Global Logistics was founded in 2006 and is based in Hvidovre, Denmark. ,

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-01 TileBar

Inwood, New York, United States

TileBar is a provider of high quality and price-competitive mosaic, tile, and specialty interior products. Its robust and predominantly proprietary product portfolio is sold to residential and commercial (e.g. hotel, restaurant, office) contractors, architects, design firms, developers, and individual consumers through the U.S. via a variety of channels. TileBar was founded in 2006 and is based in Inwood, New York.

Buy -
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