M&A Deal Summary

Atrium Innovations Acquires Seroyal International

On January 4, 2011, Atrium Innovations acquired distribution company Seroyal International from American Capital and BRS

Acquisition Highlights
  • This is Atrium Innovations’ 1st transaction in the Distribution sector.
  • This is Atrium Innovations’ 1st transaction in Canada.
  • This is Atrium Innovations’ 1st transaction in Ontario.

M&A Deal Summary

Date 2011-01-04
Target Seroyal International
Sector Distribution
Buyer(s) Atrium Innovations
Sellers(s) American Capital
BRS
Deal Type Add-on Acquisition

Target

Seroyal International

Richmond Hill, Ontario, Canada
Seroyal International Inc. and Seroyal USA Inc. (together, 'Seroyal') is a leading marketer and distributor of branded nutritional supplements and homeopathic medicines to healthcare professionals in Canada and the U.S.

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Buyer(S) 1

Buyer

Atrium Innovations

Westmount, Quebec, Canada

Category Company
Founded 1999
Sector Consumer Products
Employees1,300
DESCRIPTION

Atrium Innovations Inc. engages in the innovation, formulation, production, and commercialization of science-based and professionally-endorsed products for health and nutrition industries. Atrium’s largest brand, Garden of Life®, is the #1 brand in the natural supplement industry in the U.S. Garden of Life, headquartered in Palm Beach Gardens, Florida, manufactures certified organic, non-GMO supplements that are sold in more than 14,000 health food stores and online in the U.S., as well as select markets internationally.


DEAL STATS #
Overall 3 of 4
Sector (Distribution) 1 of 1
Type (Add-on Acquisition) 3 of 4
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-12-01 Nutri-Health Supplements

Cottonwood, Arizona, United States

Nutri-Health has been a leader in the supplement industry for over 25 years. It offers customers high quality, research-backed probiotics, enzymes, and other nutritional supplements, while providing first-class customer service.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-21 Persona

Snoqualmie, Washington, United States

Persona delivers the simplicity and convenience of a nutritional supplements program - personalized for clients by experts and leading-edge technology. The company provides a free, science-based supplement recommendation; convenient, daily supplement packs that are customized for health needs; and personalized health information for lifelong wellness journey. Persona was founded in 2017 and is based in Snoqualmie, Washington.

Buy -

Seller(S) 2

SELLER

American Capital


Category Private Equity Firm
Founded 1997
PE ASSETS 22.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

American Capital was a publicly traded buyout and mezzanine investment firm. American Capital invested in buyouts, growth capital financings, acquistion financings, and recapitalizations. The Firm looked to finance businesses with at least $4 million in EBITDA and valued between $20 and $500 million. American Capital ws a generalist firm with broad interest in traditional industries such as manufacturing, distribution, and services. American Capital's European investment affiliate is European Capital. European Capital looked to invest $10 to $600 million of equity, mezzanine, and/or senior debt in similar opportunities across Europe. American Capital was formed in 1997 and in January 2017, merged with Ares Capital Management.


DEAL STATS #
Overall 122 of 194
Sector (Distribution) 5 of 5
Type (Add-on Acquisition) 57 of 87
State (Ontario) 2 of 2
Country (Canada) 2 of 2
Year (2011) 1 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-15 Bumble Bee Foods

San Diego, California, United States

Bumble Bee Foods is a producer and marketer of canned tuna and other seafood and the leader in the premium albacore tuna market. The company sells its broad range of products under the well-known brands Bumble Bee, Clover Leaf and Orleans. Bumble Bee Foods was founded in 1899 and is based in San Diego, California.

Sell $980M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-01-06 Jones Stephens

Moody, Alabama, United States

Jones Stephens Corp. is a value added designer, manufacturer, marketer, and distributor of specialty plumbing products, primarily serving plumbing wholesalers, do-it-yourself (“DIY”) retailers and hardware stores. Jones Stephens offers its products under the well-respected Jones Stephens™ and PlumBest® brand names. The Company’s products are used in repair, remodel and new construction applications within both the residential and commercial markets.

Buy -
SELLER

BRS

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

BRS is a private equity investment firm that specializes in management buyouts and recapitalizations of middle-market companies with strong market positions and growth potential. Broad areas of interest include consumer products, consumer services, food/nutrition, restaurants, retail, and distribution. BRS looks to commit $10 to $25 million per transaction. BRS was formed in 1995 and is based in New York, New York.


DEAL STATS #
Overall 21 of 35
Sector (Distribution) 2 of 2
Type (Add-on Acquisition) 3 of 7
State (Ontario) 1 of 1
Country (Canada) 1 of 2
Year (2011) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-10-21 Bravo Brio

Columbus, Ohio, United States

Bravo Brio is a restaurant company featuring two rapidly growing, category defining brands in the upscale casual Italian dining segment: Bravo Cucina Italiana and Brio Tuscan Grille.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-01 Wilson Farms

Lexington, Massachusetts, United States

Wilson Farms is an operator of approximately 200 convenience stores under the Wilson Farms and Sugarcreek brands. Wilson's primary products include an extensive line of grocery, frozen and dairy products as well as gasoline in select locations.

Sell -