M&A Deal Summary

Apprise Media, ABRY Partners and EagleTree Capital Acquire Penton Media

On November 2, 2006, Apprise Media, private equity firm ABRY Partners and private equity firm EagleTree Capital acquired information technology company Penton Media for 530M USD

Acquisition Highlights
  • This is Apprise Media’s 1st, ABRY Partners’ 3rd and EagleTree Capital’s 1st transaction in the Information Technology sector.
  • This is Apprise Media’s , ABRY Partners’ 6th and EagleTree Capital’s 2nd largest (disclosed) transaction.
  • This is Apprise Media’s 2nd, ABRY Partners’ 34th and EagleTree Capital’s 15th transaction in the United States.
  • This is Apprise Media’s 1st, ABRY Partners’ 1st and EagleTree Capital’s 5th transaction in New York.
Investment Fate
  • Penton Media was sold to a consortium of financial buyers in 2007.
  • Penton Media was sold to a publicly-traded strategic buyer in 2016 for 1.6B USD.

M&A Deal Summary

Date 2006-11-02
Target Penton Media
Sector Information Technology
Buyer(s) Apprise Media
ABRY Partners
EagleTree Capital
Deal Type Consolidation
Deal Value 530M USD
Advisor(s) Credit Suisse Investment Banking (Financial)
Ropes & Gray (Legal)

Target

Penton Media

New York, New York, United States
Penton Media, Inc. is an information services and marketing company. Penton’s products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs.

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Buyer(S) 3

Buyer

Apprise Media

Mill Neck, New York, United States

Category Private Equity Firm
Founded 2004
PE ASSETS 200M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Apprise Media is a specialist private equity firm focused on making investments in lower middle-market niche media and information companies. The Firm generally targets businesses that provide targeted information versus general entertainment. Apprise has strong interest in media companies where there is an opportunity to extend the assets into digital media products. Apprise looks to invest between $20 and $75 million of equity capital in businesses with minimum annual revenues of $25 million and EBITDA greater than $5 million. Apprise is sponsored by private equity firm Spectrum Equity Investors. Apprise Media was formed in 2004 and is based in New York.


DEAL STATS #
Overall 2 of 2
Sector (Information Technology) 1 of 1
Type (Consolidation) 1 of 1
State (New York) 1 of 1
Country (United States) 2 of 2
Year (2006) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-04-01 Canon Communications

Los Angeles, California, United States

Canon Communications LLC provides IT infrastructure and professional services in Germany and internationally. The company operates in two segments, e-commerce/trade and IT solutions. The e-commerce/trade segment comprises activities based on online, catalogue, telephone, and direct sales of its products. The IT solutions segment offers IT infrastructure and application support services, including IT strategy advice, project planning and implementation, system integration, maintenance, and training services, as well as various services, such as running IT departments.

Buy $200M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-02-01 Penton Media

New York, New York, United States

Penton Media, Inc. is an information services and marketing company. Penton’s products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs.

Sell -
Buyer

ABRY Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 12.8B USD
Size Mega
Type Sector Focused
DESCRIPTION

ABRY Partners is a media and communications focused private equity investment firm. Specific areas of interest include television, publishing, convention/trade shows, for-profit training, couponing, monitoring services, telephone companies, communications towers, music libraries, database providers, wireless communications, and in-store advertisers. ABRY can provide both equity and mezzanine capital, typically committing $20 to $200 million of equity or $15 to $50 million of mezzanine capital per transaction. Prospective transaction situations include buyouts, expansion financings, platform acquisitions, consolidations, and recapitalizations. ABRY Partners was formed in 1989 and is headquartered in Boston, Massachusetts.


DEAL STATS #
Overall 35 of 171
Sector (Information Technology) 3 of 37
Type (Consolidation) 1 of 4
State (New York) 1 of 11
Country (United States) 34 of 145
Year (2006) 9 of 10
Size (of disclosed) 6 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-09-01 Cast & Crew

Burbank, California, United States

Cast & Crew is a provider of software and services to the entertainment production industry. Cast & Crew's software products and services assist in the areas of payroll & human resources, accounting & financial, and workflow & productivity. Cast & Crew was founded in 1976 and is based in Burbank, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-12-05 Psychological Services

Burbank, California, United States

Psychological Services, Inc. is a nationwide provider of licensure and pre-employment evaluation services for state regulatory agencies, industry trade groups, and medium and large-sized businesses.

Buy -
Buyer

EagleTree Capital

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 5.6B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

EagleTree Capital is an independent private equity and investment firm focused on mid-market leveraged buyouts. The Firm's buyout group looks to invest $50 to $200 million to support acquisitions of profitable companies in the media/communications, consumer products, and water/industrial products and services sectors. EagleTree Capital was formerly known as Wasserstein Partners, an investment firm formed by Bruce Wasserstein, the late CEO of investment bank Lazard Freres. EagleTree Capital is based in New York City.


DEAL STATS #
Overall 17 of 46
Sector (Information Technology) 1 of 2
Type (Consolidation) 1 of 1
State (New York) 5 of 9
Country (United States) 15 of 44
Year (2006) 1 of 1
Size (of disclosed) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-06-26 Meyer Material

McHenry, Illinois, United States

Meyer Material Co. is a regional concrete and aggregate business. Meyer Material produces and delivers ready-mix concrete and mines and sells aggregate materials.

Sell $231M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-02-01 Penton Media

New York, New York, United States

Penton Media, Inc. is an information services and marketing company. Penton’s products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs.

Sell -