M&A Deal Summary

AppNexus Acquires Yieldex

On March 17, 2015, AppNexus acquired software company Yieldex for 100M USD

Acquisition Highlights
  • This is AppNexus’ 1st transaction in the Software sector.
  • This is AppNexus’ largest (disclosed) transaction.
  • This is AppNexus’ 2nd transaction in the United States.
  • This is AppNexus’ 1st transaction in New York.

M&A Deal Summary
Date 2015-03-17
Target Yieldex
Sector Software
Buyer(s) AppNexus
Deal Type Add-on Acquisition
Deal Value 100M USD

Target

Yieldex

New York, New York, United States
Yieldex provides a cross-channel revenue and inventory management platform providing analytics and solutions for digital publishers.

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Buyer(S) 1

Buyer

AppNexus

New York, New York, United States
Category Company
Founded 2007
Sector Marketing
DESCRIPTION

AppNexus, Inc. is an advertising marketplace and provides enterprise products for digital advertising – serving publishers, agencies and marketers. AppNexus, Inc. was founded in 2007 and is based in New York City.

DEAL STATS #
Overall 3 of 3
Sector (Software) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (New York) 1 of 1
Country (United States) 2 of 2
Year (2015) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-19 MediaGlu

Baltimore, Maryland, United States

MediaGlu is a cross-device technology business that helps advertisers forge deeper connections with audiences across desktop and mobile devices.

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