M&A Deal Summary

AppLovin Acquires MoPub

On October 6, 2021, AppLovin acquired internet software and services company MoPub from Twitter for 1.1B USD

Acquisition Highlights
  • This is AppLovin’s 3rd transaction in the Internet Software and Services sector.
  • This is AppLovin’s largest (disclosed) transaction.
  • This is AppLovin’s 3rd transaction in the United States.
  • This is AppLovin’s 3rd transaction in California.

M&A Deal Summary

Date 2021-10-06
Target MoPub
Sector Internet Software and Services
Buyer(s) AppLovin
Sellers(s) Twitter
Deal Type Divestiture
Deal Value 1.1B USD

Target

MoPub

San Francisco, California, United States
MoPub is a mobile ad serving platform that gives app publishers a way to monetize their apps. MoPub was founded in 2010 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

AppLovin

Palo Alto, California, United States

Category Company
Founded 2011
Sector Internet Software and Services
Employees1,717
Revenue 3.3B USD (2023)
DESCRIPTION

AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. The company is focused on helping both indie and established mobile game developers grow with the expertise and insights they need to finance, market, and expand their businesses all in one place. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals. AppLovin was founded in 2011 and based in Palo Alto, California.


DEAL STATS #
Overall 7 of 8
Sector (Internet Software and Services) 3 of 4
Type (Divestiture) 1 of 1
State (California) 3 of 4
Country (United States) 3 of 4
Year (2021) 2 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-03 Adjust

Berlin, Germany

Adjust GmbH is a mobile app measurement and marketing company. Adjust offers high-quality data analytics solutions, measurement and fraud prevention to mobile application merchants around the world, so they can make faster and smarter marketing decisions. Adjust was founded in 2012 and is based in Berlin, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-28 Wurl

Palo Alto, California, United States

Wurl is a provider in powering streaming TV, interconnects over 1200 streaming channels from the world’s top content companies with the leading streaming distribution services in over 50 countries. Reaching over 300 million connected TVs around the globe, the Wurl Network platform helps leading studios such as A+E Networks, AMC Networks, Bloomberg, BBC Studios, CNN, Reuters and Sony, deliver programming to the biggest streaming platforms, including Amazon IMDb TV, Roku, Samsung TV Plus, Rakuten, Twitch, and VIZIO, while maximizing monetization. Wurl was founded in 2011 and is based in Palo Alto, California.

Buy $430M

Seller(S) 1

SELLER

Twitter

San Francisco, California, United States

Category Company
Founded 2006
Sector Internet Software and Services
Revenue 5.1B USD (2021)
DESCRIPTION
Twitter's corporate headquarters in San Francisco, California.
Twitter's corporate headquarters in San Francisco, California.

Twitter is a real-time information network of connected users. At the heart of Twitter are small bursts of information called Tweets. Tweets are text-based posts of up to 140 characters displayed on a user's profile page. Twitter was established in 2006 and is based in San Francisco, California.


DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 2 of 2
Type (Divestiture) 2 of 2
State (California) 2 of 2
Country (United States) 2 of 2
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-04 Scroll

Brooklyn, New York, United States

Scroll is a mission-driven company building a better internet for everyone. Scroll members get to experience their favorite sites on a better internet. Scroll was formed in 2016 and is based in Brooklyn, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-20 Sphere

London, United Kingdom

Sphere is a messaging app focused on transforming groups into communities that are vibrant, close, productive, and meaningful. Sphere was formed in 2015 and is based in London.

Buy -