AppLovin - M&A Summary and Business Overview

Internet Software And ServicesCompany

AppLovin M&A Summary

AppLovin has acquired 8 companies, including 7 in the last 5 years.

AppLovin’s largest acquisition to date was in 2021, when it acquired MoPub for $1.1B. AppLovin has acquired in 1 US state, and 5 countries. The Company’s most targeted sectors include internet software and services (50%) and digital media (38%).

AppLovin Business Overview

Where is AppLovin headquartered?

AppLovin is headquartered in Palo Alto, California.

What is AppLovin’s revenue?

AppLovin disclosed revenue of 3,283M USD for 2023 and 2,817M USD for 2022.

How many employees does AppLovin have?

AppLovin has 1,717 employees.

What sector is AppLovin in?

AppLovin is an internet software and services company.

When was AppLovin founded?

AppLovin was founded in 2011.

M&A Summary

  • M&A Total Activity8
    • M&A Buy Activity8
  • Total Sectors Invested 3
  • Total Countries Invested 5
  • M&A Buy/Sell Connections 1
  • M&A Advisors 4

AppLovin

AppLovin Corp.

1100 Page Mill Road,
Palo Alto, California 94304
United States,
(800) 839-9646
www.applovin.com

AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. The company is focused on helping both indie and established mobile game developers grow with the expertise and insights they need to finance, market, and expand their businesses all in one place. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals. AppLovin was founded in 2011 and based in Palo Alto, California.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (1.2/yr) # 2 3 2 1 - - 8
vol $1.1B $430M $1.5B
Sell (0.0/yr) # - - - - - - 0
  8

Most Recent M&A

Company Date Value Type
Wurl, Inc. 2022-02-28 430M USD Add-on Acquisition
Palo Alto, California · www.wurl.com
MoPub 2021-10-06 1.1B USD Divestiture
San Francisco, California · www.mopub.com
Adjust GmbH 2021-02-03 - Add-on Acquisition
Berlin, Germany · www.adjust.com
Machine Zone, Inc. (MZ) 2020-05-14 - Add-on Acquisition
Palo Alto, California · www.mz.com
Geewa a.s 2020-02-11 - Add-on Acquisition
Prague 8, Czech Republic · www.geewa.com
Clipwire Games 2020-02-11 - Add-on Acquisition
Toronto, Ontario · www.clipwiregames.com
SafeDK Mobile Ltd. 2019-07-09 - Add-on Acquisition
Herzliya, Israel · www.safedk.com
MAX Advertising Systems, Inc. (MAX) 2018-09-05 - Add-on Acquisition
San Francisco, California · www.maxads.io
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 4 (50%) 1.5B (100%) - -
Digital Media 3 (38%) - - -
Software 1 (13%) - - -
Total 8 $1.5B - -

By Geo

State/Country Buy Value Sell Value
United States 4 1.5B - -
  California 4 1.5B - -
Canada 1 - - -
  Ontario 1 - - -
Czech Republic 1 - - -
Germany 1 - - -
Israel 1 - - -
Domestic 4 (50%) 1.5B (100%) - -
Cross-border 4 (50%) - - -
Total 8 $1.5B - -

Top M&A Advisors

Financial Deals
LionTree Advisors LLC
 1
Citigroup Investment Banking
 1
Legal Deals
Fenwick & West
 2
Wilson Sonsini Goodrich & Rosati
 1

Deal Values

buy # Total
> $1B 1 $1.1B
$100M to $1B 1 $430M
TOTAL $1.5B
Largest MoPub
$1.1B (2021-10-06)

M&A Connections

Deals
Acquired from
Strategic(s)
13%
1 (13%)

Company Summary

SECTOR

Internet Software and Services

Revenue

3,283   17% 2023
2,817   1% 2022
2,793   93% 2021
1,451   46% 2020
994   2019
(millions of USD) Show More Show Less

Employees

1,717

Established

2011

Public

NASDAQ: APP

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