AppLovin - M&A Summary and Business Overview

Internet Software And ServicesCompany

AppLovin M&A Summary

AppLovin has acquired 9 companies, including 7 in the last 5 years. It has also divested 1 asset.

AppLovin’s largest acquisition to date was in 2021, when it acquired MoPub for $1.1B. It’s largest disclosed sale occurred in 2025, when it sold AppLovin’s Games Portfolio to Tripledot Studios for $800M. AppLovin has acquired in 1 US state, and 6 countries. The Company’s most targeted sectors include digital media (45%) and internet software and services (45%).

AppLovin Business Overview

Where is AppLovin headquartered?

AppLovin is headquartered in Palo Alto, California.

What is AppLovin’s revenue?

AppLovin disclosed revenue of 4,709M USD for 2024 and 3,283M USD for 2023.

How many employees does AppLovin have?

AppLovin has 1,533 employees.

What sector is AppLovin in?

AppLovin is an internet software and services company.

When was AppLovin founded?

AppLovin was founded in 2011.

M&A Summary

  • M&A Total Activity10
    • M&A Buy Activity9
    • M&A Sell Activity1
  • Total Sectors Invested 3
  • Total Countries Invested 6
  • M&A Buy/Sell Connections 2
  • M&A Advisors 5

AppLovin

AppLovin Corp.

1100 Page Mill Road,
Palo Alto, California 94304
United States,
(800) 839-9646
www.applovin.com

AppLovin provides a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. The company is focused on helping both indie and established mobile game developers grow with the expertise and insights they need to finance, market, and expand their businesses all in one place. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals. AppLovin was founded in 2011 and is based in Palo Alto, California.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.8/yr) # 5 2 1 - - 1 9
vol $1.1B $430M $1.5B
Sell (0.2/yr) # - - - - - 1 1
vol $800M $800M
  10

Most Recent M&A

Company Date Value Type
AppLovin’s Games Portfolio 2025-05-08 800M USD Divestiture
Palo Alto, California
Tripledot Studios Ltd. 2025-05-08 - Stake Purchase
London, United Kingdom · www.AppLovin
Wurl, Inc. 2022-02-28 430M USD Add-on Acquisition
Palo Alto, California · www.wurl.com
MoPub 2021-10-06 1.1B USD Divestiture
San Francisco, California · www.mopub.com
Adjust GmbH 2021-02-03 - Add-on Acquisition
Berlin, Germany · www.adjust.com
Machine Zone, Inc. (MZ) 2020-05-14 - Add-on Acquisition
Palo Alto, California · www.mz.com
Geewa a.s 2020-02-11 - Add-on Acquisition
Prague 8, Czech Republic · www.geewa.com
Clipwire Games 2020-02-11 - Add-on Acquisition
Toronto, Ontario · www.clipwiregames.com
SafeDK Mobile Ltd. 2019-07-09 - Add-on Acquisition
Herzliya, Israel · www.safedk.com
MAX Advertising Systems, Inc. (MAX) 2018-09-05 - Add-on Acquisition
San Francisco, California · www.maxads.io
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Digital Media 4 (44%) - 1 (100%) 800M (100%)
Internet Software and Services 4 (44%) 1.5B (100%) - -
Software 1 (11%) - - -
Total 9 $1.5B 1 $800M

By Geo

State/Country Buy Value Sell Value
United States 4 1.5B 1 800M
  California 4 1.5B 1 800M
Canada 1 - - -
  Ontario 1 - - -
Czech Republic 1 - - -
Germany 1 - - -
Israel 1 - - -
United Kingdom 1 - - -
Domestic 4 (44%) 1.5B (100%) 1 (100%) 800M (100%)
Cross-border 5 (56%) - - -
Total 9 $1.5B 1 $800M

Top M&A Advisors

Financial Deals
Citi
1
LionTree
1
Aream & Co.
1
Legal Deals
Wilson Sonsini Goodrich & Rosati
2
Fenwick & West
2

Deal Values

buy # Total
> $1B 1 $1.1B
$100M to $1B 1 $430M
TOTAL $1.5B
Largest MoPub
$1.1B (2021-10-06)
sell # Total
$100M to $1B 1 $800M
TOTAL $800M
Largest AppLovin’s Games Portfolio
$800M (2025-05-08)

M&A Connections

Deals
Acquired from
Strategic(s)
11%
1 (11%)
Divested to
Strategic(s)
100%
1 (100%)

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