M&A Deal Summary

AppLovin Acquires Adjust

On February 3, 2021, AppLovin acquired internet software and services company Adjust

Acquisition Highlights
  • This is AppLovin’s 2nd transaction in the Internet Software and Services sector.
  • This is AppLovin’s 1st transaction in Germany.

M&A Deal Summary
Date 2021-02-03
Target Adjust
Sector Internet Software and Services
Buyer(s) AppLovin
Deal Type Add-on Acquisition
Advisor(s) Paul, Weiss, Rifkind, Wharton & Garrison
Noerr (Legal)

Target

Adjust

Berlin, Germany
Adjust GmbH is a mobile app measurement and marketing company. Adjust offers high-quality data analytics solutions, measurement and fraud prevention to mobile application merchants around the world, so they can make faster and smarter marketing decisions. Adjust was founded in 2012 and is based in Berlin, Germany.

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Buyer(S) 1

Buyer

AppLovin

Palo Alto, California, United States
Category Company
Founded 2011
Sector Internet Software and Services
Employees1,717
Revenue 3.3B USD (2023)
DESCRIPTION

AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. The company is focused on helping both indie and established mobile game developers grow with the expertise and insights they need to finance, market, and expand their businesses all in one place. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals. AppLovin was founded in 2011 and based in Palo Alto, California.

DEAL STATS #
Overall 6 of 8
Sector (Internet Software and Services) 2 of 4
Type (Add-on Acquisition) 6 of 7
Country (Germany) 1 of 1
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-14 Machine Zone

Palo Alto, California, United States

Machine Zone, Inc. is a mobile games company that fuels many of the world's most popular mobile games through its game studios and marketing technology. Machine Zone was established in 2008 and is based in Palo Alto, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-06 MoPub

San Francisco, California, United States

MoPub is a mobile ad serving platform that gives app publishers a way to monetize their apps. MoPub was founded in 2010 and is based in San Francisco, California.

Buy $1.1B
Mergr

Product

Company

Legal