M&A Deal Summary

Amperity Acquires Custora

On November 5, 2019, Amperity acquired internet software and services company Custora from Valhalla Partners

Acquisition Highlights
  • This is Amperity’s 1st transaction in the Internet Software and Services sector.
  • This is Amperity’s 1st transaction in the United States.
  • This is Amperity’s 1st transaction in New York.

M&A Deal Summary

Date 2019-11-05
Target Custora
Sector Internet Software and Services
Buyer(s) Amperity
Sellers(s) Valhalla Partners
Deal Type Add-on Acquisition

Target

Custora

New York, New York, United States
Customer, inc. is a cloud-based retail customer analytics platform, helps retailers drive incremental revenue and lifetime value by making better use of their customer data. Customer was formed in 2011 and is based in New York City.

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Buyer(S) 1

Buyer

Amperity

Seattle, Washington, United States

Category Company
Founded 2016
Sector Software
DESCRIPTION

Amperity, Inc. is a customer data and identity platform focused on serving customers by partnering with the world's most admired brands. Leveraging machine learning and cloud-scale, Amperity is revolutionizing customer identity resolution and data management and provides the core customer data foundation for Alaska Airlines, Starbucks, Gap Inc, Moët Hennessy USA, Wynn Las Vegas, Nordstrom, Kendra Scott, Lucky Brand, Sounders, Stanley, and many more. Amperity was formed in 2016 and is based in Seattle, Washington.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2019 M&A 1 of 1

Seller(S) 1

SELLER

Valhalla Partners

Vienna, Virginia, United States

Category Venture Capital Firm
Founded 2002
PE ASSETS 440M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Valhalla Partners is a private equity and venture capital firm focused primarily on providing capital to technology companies in the Mid-Atlantic US. Valhalla will invest at all company stages, including early-stage needs as well as more mature company situations such as divestitures. Sub-sectors of tech Valhalla will consider include software, internet, digital media, mobile, and data storage. Valhalla Partners was formed in 2002 and is based in Vienna, Virginia.


DEAL STATS #
Overall 32 of 33
Sector: Internet Software and Services M&A 6 of 7
Type: Add-on Acquisition M&A Deals 21 of 22
State: New York M&A 4 of 4
Country: United States M&A 32 of 33
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-12 Adaptly

New York, New York, United States

Adaptly, Inc. is a social media ad buying company that is revolutionizing social web advertising by offering agencies a unified buying platform across all social networks. We also help you harness the unique value of each social network in order to increase social engagement. Founded in 2010, Adaptly is headquartered in New York City with nearly 150 employees and has additional offices in Chicago, London, and Los Angeles.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-28 Bidtellect

Delray Beach, Florida, United States

Bidtellect is a native advertising technology and solutions company offering deep campaign insights across a wide range of KPIs for brand, agency, and trading desk partners. Bidtellect was founded in 2014 and is based in Delray Beach, Florida.

Sell -