M&A Deal Summary

Amobee Acquires Turn

On February 22, 2017, Amobee acquired internet software and services company Turn from Trident Capital for 310M USD

Acquisition Highlights
  • This is Amobee’s 2nd transaction in the Internet Software and Services sector.
  • This is Amobee’s largest (disclosed) transaction.
  • This is Amobee’s 4th transaction in the United States.
  • This is Amobee’s 3rd transaction in California.

M&A Deal Summary
Date 2017-02-22
Target Turn
Sector Internet Software and Services
Buyer(s) Amobee
Sellers(s) Trident Capital
Deal Type Add-on Acquisition
Deal Value 310M USD
Advisor(s) LUMA Partners (Financial)

Target

Turn

Redwood City, California, United States
Turn, Inc. is a marketing software and analytics platform that delivers real-time insights for marketers, brands and agencies.

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Buyer(S) 1

Buyer

Amobee

Foster City, California, United States
Category Company
Sector Marketing
DESCRIPTION

Amobee, Inc. is a provider of digital advertising platform for advertisers, publishers and operators to achieve unparalleled results.

DEAL STATS #
Overall 5 of 6
Sector (Internet Software and Services) 2 of 3
Type (Add-on Acquisition) 3 of 3
State (California) 3 of 3
Country (United States) 4 of 5
Year (2017) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-10 Adconion Direct

New York, New York, United States

Adconion, a cross channel digital advertising company, offers digital advertising solutions to Fortune 500 brands across key marketing channels -- display, video, email and social -- on all devices from a unified technology platform.

Buy $235M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-17 Videology

Baltimore, Maryland, United States

Videology, Inc. is an enterprise technology company for advertising and media companies. Its video platform allows brands, agencies and media companies to plan, serve, manage, and monitor video ad campaigns using features and specifications typical to TV, while taking advantage of the advanced targeting, optimization, and efficiencies of digital media.

Buy $101M

Seller(S) 1

SELLER

Trident Capital

San Mateo, California, United States
Category Private Equity Firm
Founded 1993
PE ASSETS 1.9B USD
Size Large
Type Sector Focused
DESCRIPTION

Trident Capital was a venture capital firm focused on investments at all company stages, from early and expansion stage investments to buyouts and recapitalizations. Trident focused on investments in tech-enabled sectors, including enterprise software/services, outsourcing and payments, healthcare software/services, internet/consumer, and energy/clean tech. In 2015, Trident ceased investing and the Firm's employees split to form Sunstone Partners, a growth equity firm, and Trident Capital Cybersecurity, a venture firm focused on the cyber security sector.

DEAL STATS #
Overall 77 of 85
Sector (Internet Software and Services) 9 of 11
Type (Add-on Acquisition) 58 of 63
State (California) 26 of 30
Country (United States) 73 of 80
Year (2017) 1 of 4
Size (of disclosed) 8 of 21
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-27 HealthMEDX

Ozark, Missouri, United States

HealthMEDX is a software provider for long-term care, home health, and rehab organizations with innovative product design, flexible deployment options, the ability to address multiple care settings, and an easy to use product.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-23 BlueCat

Toronto, Ontario, Canada

BlueCat provides software-based Enterprise Domain Name System solutions that offer its customers management tools and security capabilities to manage their increasingly complex internal corporate networks. BlueCat's solutions result in improved network performance, enhanced network visibility, reduced network downtime and strengthened network security. BlueCat was founded in 2001 and is based in Toronto, Ontario.

Sell -
Mergr

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