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M&A Deal Summary

Alpha Group Acquires Vertbaudet

On January 4, 2013, private equity firm Alpha Group acquired e-commerce company Vertbaudet from Redcats SA

Acquisition Highlights
  • This is Alpha Group’s 1st transaction in the E-Commerce sector.
  • This is Alpha Group’s 30th transaction in France.
Investment Fate
  • Vertbaudet was sold to a consortium of financial buyers in 2021.

M&A Deal Summary
Date 2013-01-04
Target Vertbaudet
Sector E-Commerce
Buyer(s) Alpha Group
Sellers(s) Redcats SA
Deal Type Divestiture

Target

Vertbaudet

Tourcoing, France
Vertbaudet is a provider of children-related products (0 to 12 years old) ready-to-wear, nursery equipment, furniture, toys. Vertbaudet was founded in 1964 and is based in Tourcoing, France.

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Buyer(S) 1

Buyer

Alpha Group

Paris, France

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1985
PE ASSETS 2.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Alpha Group is a European private equity firm specializing in LBOs and development capital investments. The Firm seeks to invest in companies throughout Europe, including Germany, Switzerland, Italy, France, and Benelux as well as some eastern European countries. The Firm seeks to commit €50 to €125 million in companies valued between €100 and €500 million. Alpha typically takes majority control and arranges for founders or key managers to co-invest. Sectors of interest include Consumer & Leisure, Fashion & Design, Industrial Manufacturing and Service & Distibution. Alpha Group was formed in 1985 and is based in Paris.

DEAL STATS #
Overall 62 of 78
Sector: E-Commerce M&A 1 of 2
Type: Divestiture M&A Deals 2 of 3
Country: France M&A 30 of 36
Year: 2013 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-15 Uster Technologies AG

Uster, Switzerland

Uster Technologies AG is a provider of measuring and control systems for the textile industry.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-12 Caffitaly

Bologna, Italy

Caffitaly is a manufacturer of best-in-class combined coffee systems (machines and capsules). Caffitaly has developed a unique and flexible business model, relying on selective associations with prime roasters and retailers to offer them a large range of high-quality products and services, adapted to their clients’ needs. Caffitaly was founded in 2004 and is based in Bologna, Italy.

Buy -

Seller(S) 1

SELLER

Redcats SA

Roubaix, France
Category Company
Founded 1922
Sector Retail
DESCRIPTION

Redcats SA is an online provider in the fashion, home decoration, sports and leisure goods.

DEAL STATS #
Overall 1 of 4
Sector: E-Commerce M&A 1 of 3
Type: Divestiture M&A Deals 1 of 3
Country: France M&A 1 of 2
Year: 2013 M&A 1 of 4
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-06 FullBeauty Brands

New York, New York, United States

FullBeauty Brands operates an online marketplace and portfolio of fashion and lifestyle brands that provide apparel, intimates, footwear, swimwear, and home products tailored primarily to plus-size women and big-and-tall men. FullBeauty Brands was formed in 1901 and is based in New York, New York.

Sell $525M
Mergr

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