M&A Deal Summary

Alpha Group Acquires Marvesting

On April 5, 2022, private equity firm Alpha Group acquired marketing company Marvesting from 21 Invest

Acquisition Highlights
  • This is Alpha Group’s 1st transaction in the Marketing sector.
  • This is Alpha Group’s 36th transaction in France.

M&A Deal Summary

Date 2022-04-05
Target Marvesting
Sector Marketing
Buyer(s) Alpha Group
Sellers(s) 21 Invest
Deal Type Secondary Buyout

Target

Marvesting

Levallois-Perret, France
Marvesting is a provider of field marketing solutions (salesforce outsourcing, commercial animation, merchandising, door-to-door) to big companies allowing them to deliver multi-channel strategic initiatives throughout the whole consumer journey. Marvesting was founded in 2004 and is based in Levallois-Perret, France.

Search 199,165 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Alpha Group

Paris, France

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1985
PE ASSETS 2.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Alpha Group is a European private equity firm specializing in LBOs and development capital investments. The Firm seeks to invest in companies throughout Europe, including Germany, Switzerland, Italy, France, and Benelux as well as some eastern European countries. The Firm seeks to commit €50 to €125 million in companies valued between €100 and €500 million. Alpha typically takes majority control and arranges for founders or key managers to co-invest. Sectors of interest include Consumer & Leisure, Fashion & Design, Industrial Manufacturing and Service & Distibution. Alpha Group was formed in 1985 and is based in Paris.


DEAL STATS #
Overall 77 of 78
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 15 of 15
Country (France) 36 of 36
Year (2022) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-26 Vertbaudet

Tourcoing, France

Vertbaudet is an e-commerce platform dedicated to childhood. Vertbaudet operates a network of 75 stores across the country. Through its digital platform, Vertbaudet is also present in seven other countries: Germany, Great Britain, Belgium, Switzerland, the Netherlands, Spain, and Portugal. Vertbaudet is based in Tourcoing, France.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-13 IPCOM

Melle, Belgium

IPCOM is a provider of distribution and conversion of innovative solutions for thermal insulation, high-temperature insulation, passive fire protection, and acoustic insulation. IPCOM was founded in 2010 and is based in Melle, Belgium.

Sell -

Seller(S) 1

SELLER

21 Invest

Treviso, Italy

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1992
PE ASSETS 1.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

21 Invest is a private equity firm that targets investments in growth-oriented, middle-market Italian, French, and Polish companies operating in a variety of industries. The Firm invests in French businesses through 21 Centrale Partners, Italian companies through 21 Partners SGR, and Polish companies through 21 Concordia. The Firm targets transactions requiring at least €10 million of capital typically in the form of development capital for growth companies, buyout capital for managers, or replacement capital for companies facing succession issues or needing shareholder liquidity. 21 Invest was founded in 1992 and is based in Treviso, Italy.


DEAL STATS #
Overall 40 of 43
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 25 of 25
Country (France) 20 of 21
Year (2022) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-10 Carton Pack

Rutigliano, Italy

Carton Pack develops, manufactures and sells packaging products for the food industry, with a strong focus on innovative solutions for Fruit & Vegetable packaging. Carton Pack was founded in 1970 and is based in Rutigliano, Italy.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-08 Energreen

Poiana Maggiore, Italy

Energreen is an European leader of self-propelled machines equipped with telescopic arms, and remote-controlled robotic machines for professional green care and land maintenance to operate both on riverbanks and along roads and motorways. Energreen was founded in 1999 and is based in Poiana Maggiore, Italy.

Buy -