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M&A Deal Summary

Alpha Group Acquires Cyrillus

On March 28, 2013, private equity firm Alpha Group acquired e-commerce company Cyrillus from Redcats SA for 119M EUR

Acquisition Highlights
  • This is Alpha Group’s 2nd transaction in the E-Commerce sector.
  • This is Alpha Group’s 34th largest (disclosed) transaction.
  • This is Alpha Group’s 32nd transaction in France.
Investment Fate
  • Cyrillus was sold to a consortium of financial buyers in 2021.

M&A Deal Summary
Date 2013-03-28
Target Cyrillus
Sector E-Commerce
Buyer(s) Alpha Group
Sellers(s) Redcats SA
Deal Type Divestiture
Deal Value 119M EUR

Target

Cyrillus

Paris, France
Cyrillus is a provider of premium family brand built around stylish and quality clothing. Cyrillus products are distributed through a network of c.70 stores located in France, Benelux, and Switzerland. Cyrillus was established in 1977 and is based in Paris, France.

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Buyer(S) 1

Buyer

Alpha Group

Paris, France

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1985
PE ASSETS 2.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Alpha Group is a European private equity firm specializing in LBOs and development capital investments. The Firm seeks to invest in companies throughout Europe, including Germany, Switzerland, Italy, France, and Benelux as well as some eastern European countries. The Firm seeks to commit €50 to €125 million in companies valued between €100 and €500 million. Alpha typically takes majority control and arranges for founders or key managers to co-invest. Sectors of interest include Consumer & Leisure, Fashion & Design, Industrial Manufacturing and Service & Distibution. Alpha Group was formed in 1985 and is based in Paris.

DEAL STATS #
Overall 65 of 78
Sector: E-Commerce M&A 2 of 2
Type: Divestiture M&A Deals 3 of 3
Country: France M&A 32 of 36
Year: 2013 M&A 4 of 4
Size (of disclosed) 34 of 57
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-19 European Cargo Services

Roissy, France

European Cargo Services is a broker representing airlines for the sale of air cargo capacity to freight forwarders. ECS also undertakes two complementary activities: handling (stock and preparation of goods before shipment) and chartering. European Cargo Services was founded in 1998 and is based in Roissy, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-04-22 eterna Mode

Passau, Germany

eterna Mode GmbH is an european provider of non-iron men's & women's shirts.

Sell -

Seller(S) 1

SELLER

Redcats SA

Roubaix, France
Category Company
Founded 1922
Sector Retail
DESCRIPTION

Redcats SA is an online provider in the fashion, home decoration, sports and leisure goods.

DEAL STATS #
Overall 4 of 4
Sector: E-Commerce M&A 3 of 3
Type: Divestiture M&A Deals 3 of 3
Country: France M&A 2 of 2
Year: 2013 M&A 4 of 4
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-25 The Ellos Group

Borås, Sweden

The Ellos Group is an e-commerce group. Ellos Group constantly strives to develop and offer attractive fashion and home furnishings for the entire family. The Ellos Group was founded in 1947 and is based in Borås, Sweden.

Sell €275M
Mergr

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