M&A Deal Summary

Alliant Acquires AnalyticsIQ

On June 30, 2025, Alliant acquired marketing company AnalyticsIQ from Boathouse Capital

Acquisition Highlights
  • This is Alliant’s 1st transaction in the Marketing sector.
  • This is Alliant’s 1st transaction in the United States.
  • This is Alliant’s 1st transaction in Georgia.

M&A Deal Summary

Date 2025-06-30
Target AnalyticsIQ
Sector Marketing
Buyer(s) Alliant
Sellers(s) Boathouse Capital
Deal Type Add-on Acquisition
Advisor(s) Stephens (Financial)

Target

AnalyticsIQ

Atlanta, Georgia, United States
AnalyticsIQ is a marketing data and predictive analytics innovator. AnalyticsIQ leverages a blend of publicly available data and proprietary predictive analytics capabilities to assist blue-chip brands with their customer segmentation and people-based, cross-channel targeted advertising. AnalyticsIQ was founded in 2007 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

Alliant

Brewster, New York, United States

Category Company
Founded 2004
Sector Marketing
DESCRIPTION

Alliant is a marketing data and analytics provider, leveraging a co-op model to deliver consumer audiences to brands and advertising agencies in the U.S. Alliant was founded in 2004 and is based in Brewster, New York.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Georgia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

SELLER

Boathouse Capital

Wayne, Pennsylvania, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2008
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Boathouse Capital is a provider of mezzanine and equity capital to lower middle-market companies in a variety of industries. The Firm works in partnership with management teams and private equity firms in funding private equity sponsored buyouts, management buyouts, recapitalizations, refinancings, and growth capital financings. Boathouse can commit up to $25 million per transaction and generally pursues companies with 'exceptional' management, sustainable competitive advantages, growing end markets, 'sticky' business models, and diversified customers. Boathouse seeks companies with at least $10 million in revenues and at least $5 million of EBITDA. Boathouse is based in Wayne, Pennsylvania.


DEAL STATS #
Overall 25 of 25
Sector: Marketing M&A 3 of 3
Type: Add-on Acquisition M&A Deals 13 of 13
State: Georgia M&A 1 of 1
Country: United States M&A 25 of 25
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-30 SiteSpect

Auburndale, Massachusetts, United States

SiteSpect provides a comprehensive digital optimization platform, enabling successful online businesses to significantly improve conversion rates and revenue. SiteSpect is based in Auburndale, Massachusetts.

Sell -