M&A Deal Summary

Alandia Industries Acquires Cyrillus

On April 15, 2021, distressed investor Alandia Industries acquired e-commerce company Cyrillus from Alpha Group

Acquisition Highlights
  • This is Alandia Industries’ 1st transaction in the E-Commerce sector.
  • This is Alandia Industries’ 2nd transaction in France.

M&A Deal Summary
Date 2021-04-15
Target Cyrillus
Sector E-Commerce
Buyer(s) Alandia Industries
Sellers(s) Alpha Group
Deal Type Secondary Buyout

Target

Cyrillus

Paris, France
Cyrillus is a provider of premium family brand built around stylish and quality clothing. Cyrillus products are distributed through a network of c.70 stores located in France, Benelux, and Switzerland. Cyrillus was established in 1977 and is based in Paris, France.

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Buyer(S) 1

Buyer

Alandia Industries

Investor Investor Investor Investor

Category Distressed Investor
Founded 2010
Size Small
Type Sector Agnostic
DESCRIPTION

Alandia Industries is a distressed investment firm focused on turnarounds and carve outs in Western Europe. The Firm looks for lower middle-market opportunities and can commit up to €50 million per transaction. Alandia Industries was formed in 2010 and is headquartered in Paris.

DEAL STATS #
Overall 2 of 2
Sector (E-Commerce) 1 of 1
Type (Secondary Buyout) 1 of 1
Country (France) 2 of 2
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-04-22 AG2L Development

Lorient, France

AG2L Development is a publisher of business management IT solutions, offering concrete responses to the challenges of digital transformation of companies: industries, design offices, etc. AG2L Development was founded in 1995 and is based in Lorient, France.

Buy -

Seller(S) 1

SELLER

Alpha Group

Paris, France

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1985
PE ASSETS 2.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Alpha Group is a European private equity firm specializing in LBOs and development capital investments. The Firm seeks to invest in companies throughout Europe, including Germany, Switzerland, Italy, France, and Benelux as well as some eastern European countries. The Firm seeks to commit €50 to €125 million in companies valued between €100 and €500 million. Alpha typically takes majority control and arranges for founders or key managers to co-invest. Sectors of interest include Consumer & Leisure, Fashion & Design, Industrial Manufacturing and Service & Distibution. Alpha Group was formed in 1985 and is based in Paris.

DEAL STATS #
Overall 37 of 41
Sector (E-Commerce) 1 of 3
Type (Secondary Buyout) 25 of 28
Country (France) 19 of 21
Year (2021) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-04 Savio

Pordenone, Italy

Savio is a designer and manufacturer of winding machines and quality control devices for the textile industry, with operations in Italy, China, India, Belgium, Germany, Switzerland, and the Czech Republic. Savio was established in 1911 and is based in Pordenone, Italy.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-26 Vertbaudet

Tourcoing, France

Vertbaudet is an e-commerce platform dedicated to childhood. Vertbaudet operates a network of 75 stores across the country. Through its digital platform, Vertbaudet is also present in seven other countries: Germany, Great Britain, Belgium, Switzerland, the Netherlands, Spain, and Portugal. Vertbaudet is based in Tourcoing, France.

Sell -
Mergr

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