M&A Deal Summary

Aisle Rocket Acquires Manifest

On March 20, 2024, Aisle Rocket acquired media company Manifest from Wicks Group

Acquisition Highlights
  • This is Aisle Rocket’s 1st transaction in the Media sector.
  • This is Aisle Rocket’s 1st transaction in the United States.
  • This is Aisle Rocket’s 1st transaction in New York.

M&A Deal Summary
Date 2024-03-20
Target Manifest
Sector Media
Buyer(s) Aisle Rocket
Sellers(s) Wicks Group
Deal Type Add-on Acquisition

Target

Manifest

New York, New York, United States
Manifest is an agency that connects experience design, emerging technology, and content to create innovative and compelling customer experiences for brands. Manifest is based in New York City.

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Buyer(S) 1

Buyer

Aisle Rocket

Chicago, Illinois, United States
Category Company
Sector Marketing
DESCRIPTION

Aisle Rocket is a media agency focused on business growth by balancing brand and performance. The company partners with a roster of exciting growth brands in the Fortune 1000. Aisle Rocket is based in Chicago, Illinois.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Wicks Group

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1989
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

The Wicks Group is a private equity firm focused on selected segments of the communications, information and media industries. Wicks targets privately held or non-core divisions of large corporations with high-margins, limited competitive environment, and strong cash flow potential. Specific areas of interest include special interest publishing (trade magazines, workplace training, reference publishing, consumer magazines), business information services, (market information, specialized databases, consumer research), television broadcasting, radio broadcasting, newspapers, cable television, and outdoor advertising. The Wicks Group was formed in 1989 and is based in New York City.

DEAL STATS #
Overall 26 of 26
Sector (Media) 4 of 4
Type (Add-on Acquisition) 13 of 13
State (New York) 6 of 6
Country (United States) 26 of 26
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-26 Sontiq

Framingham, Massachusetts, United States

Sontiq is a high-tech security and identity protection company arming businesses and consumers with award-winning products built to protect what matters most. Sontiq’s brands, EZShield and IdentityForce, provide a full range of identity monitoring, restoration, and response products and services that empower customers to be less vulnerable to the financial and emotional consequences of identity theft and cybercrimes. Sontiq is based in Framingham, Massachusetts.

Sell $638M
Mergr

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Company

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