M&A Deal Summary

Aimia Acquires Smart Button Associates

On July 17, 2013, Aimia acquired internet software and services company Smart Button Associates

Acquisition Highlights
  • This is Aimia’s 1st transaction in the Internet Software and Services sector.
  • This is Aimia’s 2nd transaction in the United States.
  • This is Aimia’s 1st transaction in Delaware.

M&A Deal Summary
Date 2013-07-17
Target Smart Button Associates
Sector Internet Software and Services
Buyer(s) Aimia
Deal Type Add-on Acquisition

Target

Smart Button Associates

Newark, Delaware, United States
Smart Button Associates, Inc. is a developer of customer relationship marketing software solutions.

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Buyer(S) 1

Buyer

Aimia

Toronto, Ontario, Canada
Category Company
Founded 2008
Sector Business Services
Employees18
Revenue 167M CAD (2023)
DESCRIPTION

Aimia is a data-driven marketing and loyalty analytics company. Company provide clients with the customer insights need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both clients and consumers. Aimia was founded in 2008 and is based in Toronto, Canada.

DEAL STATS #
Overall 3 of 7
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 2 of 5
State (Delaware) 1 of 1
Country (United States) 2 of 2
Year (2013) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-11-03 Carlson Marketing Group

Plymouth, Minnesota, United States

Carlson Marketing Group, Inc. a provider of marketing services. It designs and delivers loyalty, engagement and event programs for some of the world's best known brands. Carlson Marketing's two global service offerings - Brand Loyalty and Engagement & Events- are supported by six core capabilities: Strategy & Brand Planning; Creative and Communications; Decision Sciences; Award Services; Technology Services and Customer Service.

Buy $175M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-12 Zed

London, United Kingdom

Zed, Inc. Ltd. is a provider of retail analytical methods and retail experience combine with its proprietary TRiPPs technology to provide retailers with a deep insight into their customers, and the ability to use this insight systematically to enhance their buying & merchandising and store management.

Buy -
Mergr

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