M&A Deal Summary

Aimia Acquires Smart Button Associates

On July 17, 2013, Aimia acquired internet software and services company Smart Button Associates

Acquisition Highlights
  • This is Aimia’s 1st transaction in the Internet Software and Services sector.
  • This is Aimia’s 2nd transaction in the United States.
  • This is Aimia’s 1st transaction in Delaware.

M&A Deal Summary

Date 2013-07-17
Target Smart Button Associates
Sector Internet Software and Services
Buyer(s) Aimia
Deal Type Add-on Acquisition

Target

Smart Button Associates

Newark, Delaware, United States
Smart Button Associates, Inc. is a developer of customer relationship marketing software solutions.

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Buyer(S) 1

Buyer

Aimia

Toronto, Ontario, Canada

Category Company
Founded 1984
Sector Business Services
Employees18
Revenue 495M CAD (2024)
DESCRIPTION

Aimia is an investment holding company that makes long?term investments in public and private businesses. Aimia was founded in 1984 and is based in Toronto, Canada.


DEAL STATS #
Overall 3 of 7
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 5
State: Delaware M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2013 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-11-03 Carlson Marketing Group

Plymouth, Minnesota, United States

Carlson Marketing Group, Inc. a provider of marketing services. It designs and delivers loyalty, engagement and event programs for some of the world's best known brands. Carlson Marketing's two global service offerings - Brand Loyalty and Engagement & Events- are supported by six core capabilities: Strategy & Brand Planning; Creative and Communications; Decision Sciences; Award Services; Technology Services and Customer Service.

Buy $175M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-12 Zed

London, United Kingdom

Zed, Inc. Ltd. is a provider of retail analytical methods and retail experience combine with its proprietary TRiPPs technology to provide retailers with a deep insight into their customers, and the ability to use this insight systematically to enhance their buying & merchandising and store management.

Buy -