M&A Deal Summary

Aimia Acquires Carlson Marketing Group

On November 3, 2009, Aimia acquired marketing company Carlson Marketing Group from Carlson for 175M USD

Acquisition Highlights
  • This is Aimia’s 1st transaction in the Marketing sector.
  • This is Aimia’s 3rd largest (disclosed) transaction.
  • This is Aimia’s 1st transaction in the United States.
  • This is Aimia’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2009-11-03
Target Carlson Marketing Group
Sector Marketing
Buyer(s) Aimia
Sellers(s) Carlson
Deal Type Divestiture
Deal Value 175M USD

Target

Carlson Marketing Group

Plymouth, Minnesota, United States
Carlson Marketing Group, Inc. a provider of marketing services. It designs and delivers loyalty, engagement and event programs for some of the world's best known brands. Carlson Marketing's two global service offerings - Brand Loyalty and Engagement & Events- are supported by six core capabilities: Strategy & Brand Planning; Creative and Communications; Decision Sciences; Award Services; Technology Services and Customer Service.

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Buyer(S) 1

Buyer

Aimia

Toronto, Ontario, Canada
Category Company
Founded 2008
Sector Business Services
Employees18
Revenue 167M CAD (2023)
DESCRIPTION

Aimia is a data-driven marketing and loyalty analytics company. Company provide clients with the customer insights need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both clients and consumers. Aimia was founded in 2008 and is based in Toronto, Canada.

DEAL STATS #
Overall 2 of 7
Sector (Marketing) 1 of 2
Type (Divestiture) 1 of 1
State (Minnesota) 1 of 1
Country (United States) 1 of 2
Year (2009) 1 of 1
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-03 Loyalty Management Group

London, United Kingdom

Loyalty Management Group Ltd. manages coalition loyalty programs worldwide.

Buy $368M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-17 Smart Button Associates

Newark, Delaware, United States

Smart Button Associates, Inc. is a developer of customer relationship marketing software solutions.

Buy -

Seller(S) 1

SELLER

Carlson

Minneapolis, Minnesota, United States
Category Company
Sector Restaurants
DESCRIPTION

Carlson Co., Inc. is a global hotel, restaurant and travel company headquartered in Minneapolis, Minnesota. Carlson brands and services include: Regent Hotels & Resorts®, Radisson Hotels & Resorts®, Park Plaza Hotels & Resorts, Country Inns & Suites By Carlson, Park Inn® hotels, T.G.I. Friday's® and Pick Up Stix® restaurants, and Carlson Wagonlit Travel®.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Minnesota) 1 of 1
Country (United States) 1 of 1
Year (2009) 1 of 1
Size (of disclosed) 1 of 1
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