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Divestiture • Marketing

Aimia Acquires Carlson Marketing Group

On November 3, 2009, Aimia acquired marketing company Carlson Marketing Group from Carlson Co. for 175M USD

Acquisition Context
  • This is Aimia’s 1st transaction in the Marketing sector.
  • This is Aimia’s 3rd largest (disclosed) transaction.
  • This is Aimia’s 1st transaction in the United States.
  • This is Aimia’s 1st transaction in Minnesota.

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M&A Deal Summary
Date November 3, 2009
Target Carlson Marketing Group
Sector Marketing
Buyer(s) Aimia
Sellers(s) Carlson Co.
Deal Type Divestiture
Deal Value 175M USD

Target Company

Carlson Marketing Group

Plymouth, Minnesota, United States
Carlson Marketing Group, Inc. a provider of marketing services. It designs and delivers loyalty, engagement and event programs for some of the world's best known brands. Carlson Marketing's two global service offerings - Brand Loyalty and Engagement & Events- are supported by six core capabilities: Strategy & Brand Planning; Creative and Communications; Decision Sciences; Award Services; Technology Services and Customer Service.
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Buyer Overview 1

Buyer

Aimia

Toronto, Ontario, Canada
Category Company
Founded 1984
Sector Business Services
Employees18
Revenue 495M CAD (2024)
DESCRIPTION

Aimia is an investment holding company that makes long?term investments in public and private businesses. Aimia was founded in 1984 and is based in Toronto, Canada.

Deal Context for Buyer #
Overall 2 of 7
Sector: Marketing 1 of 2
Type: Divestiture 1 of 1
State: Minnesota 1 of 1
Country: United States 1 of 2
Year: 2009 1 of 1
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-03 Loyalty Management Group

London, United Kingdom

Loyalty Management Group Ltd. manages coalition loyalty programs worldwide.

Buy $368M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-17 Smart Button Associates

Newark, Delaware, United States

Smart Button Associates, Inc. is a developer of customer relationship marketing software solutions.

Buy -

Seller Profile 1

SELLER

Carlson Co.

Minneapolis, Minnesota, United States
Category Company
Sector Restaurants
DESCRIPTION

Carlson Co., Inc. is a global hotel, restaurant and travel company headquartered in Minneapolis, Minnesota. Carlson brands and services include: Regent Hotels & Resorts®, Radisson Hotels & Resorts®, Park Plaza Hotels & Resorts, Country Inns & Suites By Carlson, Park Inn® hotels, T.G.I. Friday's® and Pick Up Stix® restaurants, and Carlson Wagonlit Travel®.

Deal Context for Seller #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
State: Minnesota 1 of 1
Country: United States 1 of 1
Year: 2009 1 of 1
Size (of disclosed) 1 of 1

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