Investment Summary

Affinity Equity Partners Invests In SSG.com

On March 1, 2019, private equity firm Affinity Equity Partners invested in e-commerce company SSG.com

Investment Highlights
  • This is Affinity Equity Partners’ 1st transaction in the E-Commerce sector.
  • This is Affinity Equity Partners’ 16th transaction in South Korea.

Investment Summary

Date 2019-03-01
Target SSG.com
Sector E-Commerce
Investor(s) Affinity Equity Partners
Deal Type Stake Purchase

Target

SSG.com

Seoul, South Korea
SSG.com is an e-commerce platform that offers apparel, accessories, footwear, digital and food products. SSG.com is based in Seoul, South Korea.

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Investor(S) 1

Investor

Affinity Equity Partners

Hong Kong, China

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 14.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Affinity Equity Partners is an independent private equity firm focused on traditional buyout and control oriented investments across Asia-Pacific valued up to US$1 billion. Sectors of interest include businesses in consumer-related goods and services, value-added manufacturing, healthcare, financial services and business services. Affinity prefers companies with an established track record as well as proven, consistent earning power and cash flow generating ability. Affinity will not consider investments in real estate, biotechnology, tobacco, oil and gas exploration, and weaponry development and sales. Affinity Equity Partners was spun out of UBS Capital Asia Pacific in 2004 and is headquartered in Hong Kong.


DEAL STATS #
Overall 37 of 46
Sector: E-Commerce M&A 1 of 1
Type: Stake Purchase M&A Deals 10 of 13
Country: South Korea M&A 16 of 19
Year: 2019 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-01 Serveone

Seoul, South Korea

Serveone is a strategic purchasing management business that purchases and manages consumable materials with high administrative purchasing costs based on online and IT solutions for client's businesses to provide cost reduction and enhance efficiency and transparency through one-stop purchasing solutions. Serveone is based in Seoul, South Korea.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-16 Leong Hup International

Kuala Lumpur, Malaysia

Leong Hup International is a feed and poultry producer. Leong Hup International was founded in 1978 and is based in Kuala Lumpur, Malaysia.

Sell -