Affinity Equity Partners Mergers and Acquisitions Summary

Private Equity Firm Profile

In the last 3 years, Affinity Equity Partners has acquired 2 companies. It has also invested in 4 others.

Affinity Equity Partners’ most common sectors for investment arebusiness services (11%) and financial services (11%) . The Firm’s most common investment types include buyout (lbo, mbo, mbi) (33%) and stake purchase (29%). In total, Affinity Equity Partners has invested in 11 different countries. Its largest (disclosed) acquisition occurred in 2009 when it acquired Oriental Brewery for $1.8B.

In the last 3 years, Affinity Equity Partners has exited 3 companies. The Firm’s most common exit type is trade sale (59%). Affinity Equity Partners’ largest (disclosed) exit occurred in 2014 when it sold Oriental Brewery for $5.8B.

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M&A Summary

  • M&A Total Activity70
    • M&A Buy Activity46
    • M&A Sell Activity24
  • Total Sectors Invested 24
  • Total Countries Invested 11
  • M&A Buy/Sell Connections 27
  • M&A Advisors 4

Affinity Equity Partners

Affinity Equity Partners Ltd.

Suite 4002 40th Floor, One Exchange Square, 8 Connaught Place,
Hong Kong,
China
+852 3102 8329
www.affinityequity.com
phyllischik@affinityequity.com

Affinity Equity Partners is an independent private equity firm focused on traditional buyout and control oriented investments across Asia-Pacific valued up to US$1 billion. Sectors of interest include businesses in consumer-related goods and services, value-added manufacturing, healthcare, financial services and business services. Affinity prefers companies with an established track record as well as proven, consistent earning power and cash flow generating ability. Affinity will not consider investments in real estate, biotechnology, tobacco, oil and gas exploration, and weaponry development and sales. Affinity Equity Partners was spun out of UBS Capital Asia Pacific in 2004 and is headquartered in Hong Kong.


Investment Criteria

Sectors of Interest: Beverages, Business Services, Consumer Products, Consumer Services, E-Commerce, Electrical Equipment, Energy Services and Equipment, Financial Services, Food, Healthcare Services, Information Technology, Insurance, Internet Software and Services, Manufacturing, Marketing, Media, Packaging, Plastics, Restaurants, Retail, Semiconductors, Staffing, Technology Hardware, Utilities

Target Transaction Types: Buyout (LBO, MBO, MBI), Divestiture, Going Private, Growth Capital, Recapitalization, Stake Purchase

Geographic Preferences: Asia/Pacific, Australia/New Zealand, Central Asia/India

Transaction Criteria Min Max
Target Revenue 250 1,000
Target EBITDA - -
Investment Size - -
Enterprise Value 250 1,000
values in millions of USD

M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (1.8/yr) # 37 3 6 - - - 46
vol $4.2B $4.2B
Sell (0.8/yr) # 20 1 1 1 - 1 24
vol $9.0B $850M $233M $10.1B
  70

Most Recent M&A

Company Date Value Type
PT Industri Jamu dan Farmasi Sido Muncul Tbk 2024-04-05 233M USD Stake Sale
Semarang, Indonesia · www.sidomuncul.com
Trimco Group 2022-11-22 850M USD Secondary Sale
Herning, Denmark · www.trimco-group.com
PT Vidio Dot Com 2021-11-02 - Growth Capital
DKI Jakarta, Indonesia · www.vidio.com
Delivery Hero Korea LLC 2021-10-29 - Divestiture
Seoul, South Korea · www.yogiyo.co.kr
Towngas Smart Energy Co. Ltd. 2021-10-25 - Stake Purchase
North Point, China · www.towngassmartenergy.com
Hyundai Card 2021-08-18 - Stake Sale
Seoul, South Korea · www.hyundaicard.com
M-DAQ Pte. Ltd. 2021-08-11 - Venture
Singapore, Singapore · www.m-daq.com
Jobkorea 2021-03-04 - Secondary Buyout
Seoul, South Korea · www.jobkorea.co.kr
Plaza Premium Group 2021-02-01 - Growth Capital
Hong Kong, China · www.plazapremiumgroup.com
aland Health Holding Ltd. 2020-12-01 - Venture
Taizhou, China · www.aland.cn
View All >>

Portfolio M&A

Company Acquired Add-On/Sale Date #
Hyundai Commercial, Inc. 2018-12-01 Hyundai Card 2021-08-18 1
Seoul, South Korea · www.hyundaicommercial.com Seoul, South Korea · www.hyundaicard.com

M&A by Sector

Sector Current # Value All-time # Value
Food - - 5 (11%) 527M (12%)
Financial Services 4 (18%) 436M (80%) 5 (11%) 436M (10%)
Business Services 4 (18%) - 5 (11%) -
Consumer Products 1 (5%) - 4 (9%) -
Internet Software and Services 2 (9%) - 3 (7%) 640M (15%)
Media 1 (5%) - 3 (7%) -
Apparel/Textiles - - 2 (4%) 520M (12%)
Healthcare Services 2 (9%) - 2 (4%) -
Restaurants 2 (9%) - 2 (4%) -
Beverages - - 1 (2%) 1.8B (43%)
Electrical Equipment - - 1 (2%) 200M (5%)
Information Technology 1 (5%) 110M (20%) 1 (2%) 110M (3%)
Agriculture - - 1 (2%) -
E-Commerce 1 (5%) - 1 (2%) -
Energy Services and Equipment - - 1 (2%) -
Insurance 1 (5%) - 1 (2%) -
Manufacturing 1 (5%) - 1 (2%) -
Marketing - - 1 (2%) -
Packaging - - 1 (2%) -
Plastics - - 1 (2%) -
Retail - - 1 (2%) -
Semiconductors - - 1 (2%) -
Staffing 1 (5%) - 1 (2%) -
Utilities 1 (5%) - 1 (2%) -
Total 22 $546M 46 $4.2B

Acquisitions By Geo

State/Country Current # Value All-time # Value
South Korea 10 (45%) - 19 (41%) 1.8B (43%)
China 3 (14%) - 8 (17%) 200M (5%)
Australia 3 (14%) 546M (100%) 5 (11%) 1.7B (40%)
Singapore 1 (5%) - 4 (9%) -
Indonesia 1 (5%) - 3 (7%) -
Malaysia 1 (5%) - 2 (4%) -
Japan 1 (5%) - 1 (2%) -
Thailand 1 (5%) - 1 (2%) -
Vietnam 1 (5%) - 1 (2%) -
Denmark - - 1 (2%) 520M (12%)
New Zealand - - 1 (2%) -
Domestic 3 (14%) - 8 (17%) 200M (5%)
Cross-border 19 (86%) 546M (100%) 38 (83%) 4.0B (95%)
Total 22 $546M 46 $4.2B

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 5 (23%) - 15 (33%) 727M (17%)
Stake Purchase 8 (36%) - 13 (28%) -
Divestiture 3 (14%) 110M (20%) 6 (13%) 2.6B (60%)
Growth Capital 2 (9%) - 4 (9%) -
Secondary Buyout 1 (5%) - 3 (7%) 520M (12%)
Going Private 1 (5%) 436M (80%) 2 (4%) 436M (10%)
Venture 2 (9%) - 2 (4%) -
PIPE - - 1 (2%) -
Total 22 $546M 46 $4.2B

Exits by Deal Type

Type Total # Value
Trade Sale - Public Company 10 (42%) 8.1B (80%)
Stake Sale 4 (17%) 233M (2%)
Trade Sale 3 (13%) 929M (9%)
Secondary Sale 3 (13%) 850M (8%)
Unknown 3 (13%) -
IPO 1 (4%) -
Total 24 $10.1B

Top M&A Advisors

Legal Deals
Baker & McKenzie
 1
Kim & Chang
 1
Bae, Kim, & Lee
 1

Deal Values

buy # Total
> $1B 1 $1.8B
$100M to $1B 6 $2.4B
TOTAL $4.2B
Largest Oriental Brewery Co. Ltd.
$1.8B (2009-07-06)
sell # Total
> $1B 2 $6.8B
$100M to $1B 7 $3.2B
< $100M 2 $7M
TOTAL $10.1B
Largest Oriental Brewery Co. Ltd.
$5.8B (2014-01-20)

M&A Connections

Deals
Acquired from
Investor(s)
7%
3 (7%)
Strategic(s)
13%
6 (13%)
Exited to
Investor(s)
13%
3 (13%)
Strategic(s)
63%
15 (63%)

Investor Summary

Investor Type

Private Equity Firm

Size

Mega

PE Assets

14.0B USD

Established

2004

Specialist/Generalist

Generalist

Leadership

Tang Kok-Yew

Founding Chairman & Managing Partner

PARK Young-Taeg

Chairman & Managing Partner

Lee Chul-Joo

Managing Partner

Brett Sutton

Partner

Queenie HO

Partner

FAQ

When was Affinity Equity Partners founded?

Affinity Equity Partners was founded in 2004.

What type of investor is Affinity Equity Partners?

Affinity Equity Partners is a private equity firm.

Where is Affinity Equity Partners headquartered?

Affinity Equity Partners is headquartered in Hong Kong, China.

How much capital does Affinity Equity Partners have under management?

Affinity Equity Partners has 14.0B USD under management.

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