Investment Summary

Affinity Equity Partners Invests In Sido Muncul

On December 1, 2017, private equity firm Affinity Equity Partners invested in consumer products company Sido Muncul

Investment Highlights
  • This is Affinity Equity Partners’ 3rd transaction in the Consumer Products sector.
  • This is Affinity Equity Partners’ 2nd transaction in Indonesia.
Investment Fate
  • Sido Muncul was sold to a financial buyer in 2024 for 233M USD.

Investment Summary

Date 2017-12-01
Target Sido Muncul
Sector Consumer Products
Investor(s) Affinity Equity Partners
Deal Type Stake Purchase

Target

Sido Muncul

Semarang, Indonesia
Sido Muncul is a provider of herbal medicines, cosmetics, and foods and beverages related to health in Indonesia and internationally. Sido Muncul was founded in 1940 and is headquartered in Semarang, Indonesia.

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Investor(S) 1

Investor

Affinity Equity Partners

Hong Kong, China

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 14.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Affinity Equity Partners is an independent private equity firm focused on traditional buyout and control oriented investments across Asia-Pacific valued up to US$1 billion. Sectors of interest include businesses in consumer-related goods and services, value-added manufacturing, healthcare, financial services and business services. Affinity prefers companies with an established track record as well as proven, consistent earning power and cash flow generating ability. Affinity will not consider investments in real estate, biotechnology, tobacco, oil and gas exploration, and weaponry development and sales. Affinity Equity Partners was spun out of UBS Capital Asia Pacific in 2004 and is headquartered in Hong Kong.


DEAL STATS #
Overall 30 of 46
Sector: Consumer Products M&A 3 of 4
Type: Stake Purchase M&A Deals 7 of 13
Country: Indonesia M&A 2 of 3
Year: 2017 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-17 Burger King Japan

Tokyo, Japan

Burger King Japan operates burger restaurant chain in Japan. Burger King Japan is based in Tokyo, Japan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-23 Trimco Group

Herning, Denmark

Trimco Group is a global supplier of brand identity products for international fashion and sports brands. Trimco Group is the combined force of CLOTEX, LABELON, and A-TEX with more than 1,700 employees in 22 countries, serving more than 740 brand owners and 8,600 manufacturers around the world. Trimco Group was established in 1978 and is based in Herning, Denmark.

Buy $520M