M&A Deal Summary

Affinity Equity Partners Acquires The FaceShop Co.

On October 1, 2005, private equity firm Affinity Equity Partners acquired consumer products company The FaceShop Co.

Acquisition Highlights
  • This is Affinity Equity Partners’ 2nd transaction in the Consumer Products sector.
  • This is Affinity Equity Partners’ 4th transaction in South Korea.
Investment Fate
  • The FaceShop Co. was sold to a publicly-traded strategic buyer in 2009 for 364M USD.

M&A Deal Summary

Date 2005-10-01
Target The FaceShop Co.
Sector Consumer Products
Buyer(s) Affinity Equity Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

The FaceShop Co.

Seoul, South Korea
The FaceShop Korea is a Cosmetic company in Korea,its develops, manufactures, and sells cosmetic products in the United States, Japan, Taiwan, Hong Kong, Singapore, Canada, and Jordan.

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Buyer(S) 1

Buyer

Affinity Equity Partners

Hong Kong, China

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 14.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Affinity Equity Partners is an independent private equity firm focused on traditional buyout and control oriented investments across Asia-Pacific valued up to US$1 billion. Sectors of interest include businesses in consumer-related goods and services, value-added manufacturing, healthcare, financial services and business services. Affinity prefers companies with an established track record as well as proven, consistent earning power and cash flow generating ability. Affinity will not consider investments in real estate, biotechnology, tobacco, oil and gas exploration, and weaponry development and sales. Affinity Equity Partners was spun out of UBS Capital Asia Pacific in 2004 and is headquartered in Hong Kong.


DEAL STATS #
Overall 7 of 46
Sector: Consumer Products M&A 2 of 4
Type: Buyout (LBO, MBO, MBI) M&A Deals 7 of 15
Country: South Korea M&A 4 of 19
Year: 2005 M&A 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-09-01 The Face Shop

Seoul, South Korea

The Face Shop is a manufacturer of cosmetic products that are made using natural ingredients, and include body wash, shampoo, lotion, make-up, shaving creams, sunscreen, and more, enabling customers to access a large variety of natural skincare products. The Face Shop was founded in 1984 and is based in Seoul, South Korea.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 Jaya Holdings

Singapore

The Jaya Group traces its origins to 1981 when three young friends came together to form a single-vessel owning company. From then, and through the eighties, Jaya grew to own and operate a fleet of tugs and barges, plying regionally. The Group was listed on the Singapore Stock Exchange in 1992. Thereafter, it forayed into ownership and chartering of conventional and container vessels, before taking a strategic decision to focus on the Offshore Energy domain.

Buy -