M&A Deal Summary

Advantage Solutions Acquires Sage Tree

On June 2, 2016, Advantage Solutions acquired information technology company Sage Tree

Acquisition Highlights
  • This is Advantage Solutions’ 1st transaction in the Information Technology sector.
  • This is Advantage Solutions’ 11th transaction in the United States.
  • This is Advantage Solutions’ 1st transaction in Illinois.

M&A Deal Summary

Date 2016-06-02
Target Sage Tree
Sector Information Technology
Buyer(s) Advantage Solutions
Deal Type Add-on Acquisition

Target

Sage Tree

Naperville, Illinois, United States
Sage Tree LLC is a strategic consultant for the online channel with three primary segments. The company's sales teams drive distribution and execute marketing plans at online retailers to deliver growth.

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Buyer(S) 1

Buyer

Advantage Solutions

Clayton, Missouri, United States

Category Company
Founded 1987
Sector Marketing
Employees17,000
Revenue 3.6B USD (2024)
DESCRIPTION

Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Clayton, Missouri.


DEAL STATS #
Overall 14 of 23
Sector: Information Technology M&A 1 of 3
Type: Add-on Acquisition M&A Deals 13 of 21
State: Illinois M&A 1 of 3
Country: United States M&A 11 of 20
Year: 2016 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-12 Advantage Smollan

United Kingdom

Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Smollan Group that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. Advantage Smollan offers the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets. The company combines Advantage’s and Smollan’s best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-29 Upshot

Chicago, Illinois, United States

Upshot, Inc. is a seamless marketing agency. Upshot specializes in shopper marketing, brand initiatives and total brand engagement that seamlessly flow through digital, social, mobile and in-store environments.

Buy -