Add-on Acquisition • Marketing

Advantage Solutions Acquires Crombie Kennedy Nasmark

On May 31, 2007, Advantage Solutions acquired marketing company Crombie Kennedy Nasmark

Acquisition Context
  • This is Advantage Solutions’ 3rd transaction in the Marketing sector.
  • This is Advantage Solutions’ 1st transaction in Canada.
  • This is Advantage Solutions’ 1st transaction in Ontario.

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M&A Deal Summary

Date May 31, 2007
Target Crombie Kennedy Nasmark
Sector Marketing
Buyer(s) Advantage Solutions
Deal Type Add-on Acquisition

Target Company

Crombie Kennedy Nasmark

Markham, Ontario, Canada
Crombie Kennedy Nasmark, Inc. is a provider of sales, marketing and merchandising services to retailers and manufacturers of consumer products.
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Buyer Overview 1

Buyer

Advantage Solutions

Clayton, Missouri, United States

Category Company
Founded 1987
Sector Marketing
Employees17,000
Revenue 3.6B USD (2024)
DESCRIPTION

Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Clayton, Missouri.


Deal Context for Buyer #
Overall 4 of 23
Sector: Marketing 3 of 13
Type: Add-on Acquisition 4 of 21
State: Ontario 1 of 2
Country: Canada 1 of 2
Year: 2007 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 Campaigners

El Segundo, California, United States

Campaigners, Inc. is a sales and marketing agency with primary services provided to the Consumer Electronics class of Trade. Campaigners provides outsourced field sales and marketing services in addition to progressive training and incentive programs.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-03 Pryority Food Marketing

North Billerica, Massachusetts, United States

Pryority Food Marketing, Inc. is a food brokerage company focused on meat, deli, specialty cheese, seafood, frozen and dairy clients and customers.

Buy -