Add-on Acquisition • Marketing

Advantage Smollan Acquires WorkShop International Sweden AB

On August 15, 2019, Advantage Smollan acquired marketing company WorkShop International Sweden AB

Acquisition Context
  • This is Advantage Smollan’s 4th transaction in the Marketing sector.
  • This is Advantage Smollan’s 1st transaction in Sweden.

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M&A Deal Summary

Date August 15, 2019
Target WorkShop International Sweden AB
Sector Marketing
Buyer(s) Advantage Smollan
Deal Type Add-on Acquisition

Target Company

WorkShop International Sweden AB

Stockholm, Sweden
WorkShop International Sweden AB is a retail agency in the Nordics, consisting of many of the world’s most successful and sought-after brands within retail. WorkShop International Sweden AB was founded in 1979 and is based in Stockholm, Sweden.
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Buyer Overview 1

Buyer

Advantage Smollan

United Kingdom

Category Company
Founded 2015
Sector Marketing
DESCRIPTION

Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Smollan Group that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. Advantage Smollan offers the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets. The company combines Advantage’s and Smollan’s best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.


Deal Context for Buyer #
Overall 5 of 5
Sector: Marketing 4 of 4
Type: Add-on Acquisition 5 of 5
Country: Sweden 1 of 1
Year: 2019 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-03 Hamilton Bright Group B.V.

Friesland, Netherlands

Hamilton Bright is a shopper sales & marketing specialist, building and strengthening brands on the shop floor for some of the biggest brands in consumer electronics, the food industry, DIY, out of home and personal & healthcare. Hamilton Bright specializes in providing sales, brand activation and marketing intelligence solutions in the Netherlands and Belgium.

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