M&A Deal Summary |
|
|---|---|
| Date | 2019-08-15 |
| Target | WorkShop International Sweden AB |
| Sector | Marketing |
| Buyer(s) | Advantage Smollan |
| Deal Type | Add-on Acquisition |
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Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Smollan Group that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. Advantage Smollan offers the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets. The company combines Advantage’s and Smollan’s best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.
| DEAL STATS | # |
|---|---|
| Overall | 5 of 5 |
| Sector: Marketing M&A | 4 of 4 |
| Type: Add-on Acquisition M&A Deals | 5 of 5 |
| Country: Sweden M&A | 1 of 1 |
| Year: 2019 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2017-07-03 |
Hamilton Bright Group B.V.
Friesland, Netherlands Hamilton Bright is a shopper sales & marketing specialist, building and strengthening brands on the shop floor for some of the biggest brands in consumer electronics, the food industry, DIY, out of home and personal & healthcare. Hamilton Bright specializes in providing sales, brand activation and marketing intelligence solutions in the Netherlands and Belgium. |
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