M&A Deal Summary

Advantage Partners Acquires Quality First

On November 1, 2024, private equity firm Advantage Partners acquired consumer products company Quality First

Acquisition Highlights
  • This is Advantage Partners’ 3rd transaction in the Consumer Products sector.
  • This is Advantage Partners’ 88th transaction in Japan.

M&A Deal Summary

Date 2024-11-01
Target Quality First
Sector Consumer Products
Buyer(s) Advantage Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Quality First

Tokyo, Japan
Quality First is a cosmetics and skincare manufacturer, specializing in products like sheet masks, paint masks, skincare, and haircare. Quality First was founded in 2012 and is based in Tokyo, Japan.

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Buyer(S) 1

Buyer

Advantage Partners

Singapore, Singapore

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1992
PE ASSETS 4.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Advantage Partners LLP is a Japanese private equity firm focused on investing public and private companies. Advantage targets businesses operating in the fields of distribution/retail, consumer products, manufacturing, telecommunications, IT/software and financial services. The Firm will consider a variety of transactions including corporate divestitures, acquisitions, buyouts, public to private, recapitalizations, and growth capital financings. Advantage Partners was formed in 1992 and is based in Tokyo.


DEAL STATS #
Overall 104 of 106
Sector: Consumer Products M&A 3 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 47 of 47
Country: Japan M&A 88 of 90
Year: 2024 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-01 Nihon Kasei

Tokyo, Japan

Nihon Kasei manufactures cement based powders, polymer composites, plastering and tiling materials for construction projects like offices, apartments, and commercial facilities. Nihon Kasei was founded in 1948 and is based in Tokyo, Japan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-01 TACHI-S

Ome, Japan

TACHI-S is a manufacturer and sale of automotive seats. It offers seats for car categories, such as luxury brand cars, sports cars, Kei cars, and commercial vehicles. TACHI-S was founded in 1954 and is based in Ome, Japan.

Buy -