Venture • Software

Advantage Capital Partners and Enhanced Capital Partners Invest In Selltis

On November 27, 2007, growth capital firm Advantage Capital Partners and private equity firm Enhanced Capital Partners invested in software company Selltis

Investment Context
  • This is Advantage Capital Partners’ 5th and Enhanced Capital Partners’ 4th transaction in the Software sector.
  • This is Advantage Capital Partners’ 61st and Enhanced Capital Partners’ 21st transaction in the United States.
  • This is Advantage Capital Partners’ 6th and Enhanced Capital Partners’ 2nd transaction in Texas.
Investment Fate
  • Selltis was sold to a strategic buyer in 2018.

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Investment Summary

Date November 27, 2007
Target Selltis
Sector Software
Investor(s) Advantage Capital Partners
Enhanced Capital Partners
Deal Type Venture

Target Company

Selltis

Houston, Texas, United States
Seltis is a high-margin CRM product company on the cloud with applications providing 360 degrees solutions of the sales order process for Small and Medium industries. Selltis was founded in 2000 and is based in Houston, Texas.
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Investors Overview 2

Investor

Advantage Capital Partners

New Orleans, Louisiana, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1992
PE ASSETS 2.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Advantage Capital Partners is a private equity firm focused on providing growth capital to a variety of companies. The Firm's geographic coverage includes Alabama, Colorado, Florida, Hawaii, Louisiana, Mississippi, Missouri, New York, Texas, Wisconsin and Washington DC. Advantage looks to initially commit $0.5 to $2 million per investment and can provide mezzanine debt in addition to equity capital. Areas of interest include communications, information technology, life science, and energy. Advantage Capital was formed in 1992 and is headquartered in New Orleans, Louisiana.


Deal Context for Investor #
Overall 61 of 329
Sector: Software 5 of 14
Type: Venture 42 of 125
State: Texas 6 of 19
Country: United States 61 of 325
Year: 2007 14 of 16
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-13 iCardiac Technologies

Rochester, New York, United States

iCardiac Technologies, Inc. is a provider of advanced cardiac safety analysis technologies. The company evolved from research carried out at the Heart Research Follow-up Program at the University of Rochester. The company's technology provides more rigorous characterization of the cardiac safety profiles of in-development and on-market drugs.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-01 Federation Software

Denver, Colorado, United States

Federation Software, Inc., provides a Global Content Repository (GCR) for engineering product data content. The GCR is a software solution, which creates a network of cooperating servers that maintain product content repositories distributed across manufacturing organizations and their suppliers. The GCR represents a new and important category within the fast growing Collaborative Product Commerce (CPC) market. Cordys has acquired Federation Software in December 2007

Sell -
Investor

Enhanced Capital Partners

New York, New York, United States

Category Private Equity Firm
Founded 1999
PE ASSETS 500M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Enhanced Capital Partners is a private investment firm focused on investing in small and mid-sized growth companies generating sales up to $100 million. The Firm can invest across the capital structure, including equity and mezzanine debt financing. Enhanced also will provide funds for working capital needs. The Firm looks to invest $2 to $20 million of equity and mezzanine in the range of $500,000 to $3 million in mid to later-stage profitable companies that are seeking capital to fund growth, make an acquisition, or for an outright sale. Target sectors include aerospace, business services, communications, distribution, manufacturing, healthcare, IT, software, and retail. Enhanced Equity Partners was formed in 1999 and is based in New York City with an additional office in Austin, Birmingham, Denver, Jackson Hole, Nashville, New Orleans, Stamford, Tampa and Washington, D.C.


Deal Context for Investor #
Overall 21 of 48
Sector: Software 4 of 7
Type: Venture 12 of 24
State: Texas 2 of 9
Country: United States 21 of 48
Year: 2007 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-10-26 Virilion

Washington, District of Columbia, United States

Virilion (Formerly Mindshare Internet Campaigns) is a full-service interactive agency that helps major corporations, organizations, and institutions use digital media to achieve their marketing and communication goals. Virilion’s subsidiary, Promotional Commerce, provides digitally based loyalty and incentive programs to help organizations improve sales and employee performance. Its EV Healthcare partnership focuses on delivering high-value strategic, marketing and communications services to the healthcare industry, from hospitals to pharmaceutical companies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-01 Professional Management Consulting Services

Washington, District of Columbia, United States

Professional Management Consulting Services (PMCS) is a District of Columbia-based company that provides project/program management, business process reengineering, IT application development, program and strategy development, requirements gathering & analysis and website & database development services to government agencies and commercial businesses in the Washington, D.C. area and the United States of America.

Buy -

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