M&A Deal Summary

Advania Acquires Content+Cloud

On December 9, 2021, Advania acquired information technology company Content+Cloud from ECI Partners

Acquisition Highlights
  • This is Advania’s 7th transaction in the Information Technology sector.
  • This is Advania’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2021-12-09
Target Content+Cloud
Sector Information Technology
Buyer(s) Advania
Sellers(s) ECI Partners
Deal Type Add-on Acquisition

Target

Content+Cloud

London, United Kingdom
Content+Cloud is a technology services business, digital transformation partner, and Managed Services Provider (MSP). It is a Microsoft partner in the UK, operating across all 3 Microsoft clouds, including Modern Workplace, Azure, and Dynamics, Content+Cloud helps clients transform the way they operate, optimize the way their people work, and provides flexible and secure platforms on which to operate. Content+Cloud was founded in 1998 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Advania

Stockholm, Sweden

Category Company
Sector Software
Employees3,956
DESCRIPTION

Advania is a provider of software, consulting, hardware, information technology operations, hosting, and data center services. The company specializes in providing customers with a diverse but integrated range of solutions and services, a competent and innovative professional staff, and proven managerial skills. Advania is based in Stockholm, Sweden.


DEAL STATS #
Overall 11 of 21
Sector: Information Technology M&A 7 of 16
Type: Add-on Acquisition M&A Deals 9 of 17
Country: United Kingdom M&A 1 of 3
Year: 2021 M&A 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-10 Visolit

Asker, Norway

Visolit is a technology group with a strong geographic presence in the Nordic region and an established partner for cloud services and digital transformation in the Nordic market. Visolit has a comprehensive portfolio of cloud-based end-to-end services, as well as consulting, security, and integration services. Visolit was founded in 1997 and is based in Asker, Norway.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-20 Painkiller

Oslo, Norway

Painkiller is a fast-growing and independent IT-security consulting and software company. Painkiller was founded in 2019 and is based in Oslo, Norway.

Buy -

Seller(S) 1

SELLER

ECI Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1976
PE ASSETS 2.0B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

ECI Partners is a private equity firm focused on the smaller middle-market company that invests in growing businesses valued up to £300m. ECI looks for UK businesses or businesses with a substantial presence in the UK. Funds are generally used to support expansion, acquisitions, management buyouts, buy-ins, turnarounds, and refinancing. Target sectors include IT services, support services, Insurance, and SME services. ECI will not invest in early-stage companies. ECI Partners was formed in 1976 and has offices in London, Manchester, and New York.


DEAL STATS #
Overall 68 of 76
Sector: Information Technology M&A 13 of 13
Type: Add-on Acquisition M&A Deals 36 of 39
Country: United Kingdom M&A 63 of 70
Year: 2021 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-05 CPOMS

Skipton, United Kingdom

CPOMS is an online system, used by over 14,000 schools across the globe to help school staff, across both primary and secondary education, log any concerns relating to the wellbeing of a pupil whether pastoral, safeguarding or in relation to child protection. CPOMS is based in Skipton, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-10 Travel Chapter

Bideford, United Kingdom

Travel Chapter is a holiday rental platform, offering a wide selection of 8,000 high-quality properties across the UK. It has a number of consumer brands including its flagship brand Holidaycottages.co.uk and specialist lifestyle and regional brands such as Canine Cottages and Cottages & Castles, all focused on delivering exceptional customer service. Travel Chapter was formed in 1989 and is based in Bideford, United Kingdom.

Sell -