M&A Deal Summary

Adobe Acquires WebSideStory Search and Content Solutions

On October 1, 2009, Adobe acquired information technology company WebSideStory Search and Content Solutions from Omniture

Acquisition Highlights
  • This is Adobe’s 2nd transaction in the Information Technology sector.
  • This is Adobe’s 17th transaction in the United States.
  • This is Adobe’s 10th transaction in California.

M&A Deal Summary

Date 2009-10-01
Target WebSideStory Search and Content Solutions
Sector Information Technology
Buyer(s) Adobe
Sellers(s) Omniture
Deal Type Divestiture

Target

WebSideStory Search and Content Solutions

San Diego, California, United States
WebSideStory is a provider of Internet-based web audience analysis and Internet intelligence. The company takes the pulse of the Internet by analyzing and storing data from billions of web page views worldwide.

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Buyer(S) 1

Buyer

Adobe

San Jose, California, United States

Category Company
Founded 1982
Sector Software
Employees30,709
Revenue 21.5B USD (2024)
DESCRIPTION
Adobe's corporate headquarters in San Jose, California.
Adobe's corporate headquarters in San Jose, California.

Adobe is a diversified software company that offers a line of products and services used by creative professionals, marketers, knowledge workers, application developers, enterprises, and consumers for creating, managing, delivering, measuring, optimizing, and engaging with content and experiences across multiple operating systems, devices, and media. Adobe was incorporated in 1982 and is based in San Jose, California.


DEAL STATS #
Overall 24 of 53
Sector: Information Technology M&A 2 of 3
Type: Divestiture M&A Deals 1 of 3
State: California M&A 10 of 20
Country: United States M&A 17 of 41
Year: 2009 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-08-31 GoodBarry

Orange, California, United States

GoodBarry, is a Business Catalyst brand created to reach more small business owners online.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-10-23 Omniture

Orem, Utah, United States

Omniture, Inc. is a provider of web analytics tools and services.

Buy $1.8B

Seller(S) 1

SELLER

Omniture

Orem, Utah, United States

Category Company
Founded 1996
Sector Internet Software and Services
Employees1,194
DESCRIPTION

Omniture, Inc. is a provider of web analytics tools and services.


DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2009 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-01 WebSideStory Search and Content Solutions

San Diego, California, United States

WebSideStory is a provider of Internet-based web audience analysis and Internet intelligence. The company takes the pulse of the Internet by analyzing and storing data from billions of web page views worldwide.

Buy $394M