M&A Deal Summary

Adobe Acquires Omniture

On October 23, 2009, Adobe acquired internet software and services company Omniture for 1.8B USD

Acquisition Highlights
  • This is Adobe’s 2nd transaction in the Internet Software and Services sector.
  • This is Adobe’s 3rd largest (disclosed) transaction.
  • This is Adobe’s 18th transaction in the United States.
  • This is Adobe’s 1st transaction in Utah.

M&A Deal Summary
Date 2009-10-23
Target Omniture
Sector Internet Software and Services
Buyer(s) Adobe
Deal Type Add-on Acquisition
Deal Value 1.8B USD

Target

Omniture

Orem, Utah, United States
Omniture, Inc. is a provider of web analytics tools and services.

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Buyer(S) 1

Buyer

Adobe

San Jose, California, United States
Category Company
Founded 1982
Sector Software
Employees29,945
Revenue 19.4B USD (2023)
DESCRIPTION
Adobe's corporate headquarters in San Jose, California.
Adobe's corporate headquarters in San Jose, California.

Adobe is a diversified software company that offers a line of products and services used by creative professionals, marketers, knowledge workers, application developers, enterprises, and consumers for creating, managing, delivering, measuring, optimizing, and engaging with content and experiences across multiple operating systems, devices, and media. Adobe was incorporated in 1982 and is based in San Jose, California.

DEAL STATS #
Overall 25 of 52
Sector (Internet Software and Services) 2 of 18
Type (Add-on Acquisition) 24 of 49
State (Utah) 1 of 2
Country (United States) 18 of 40
Year (2009) 3 of 3
Size (of disclosed) 3 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-10-01 WebSideStory Search and Content Solutions

San Diego, California, United States

WebSideStory is a provider of Internet-based web audience analysis and Internet intelligence. The company takes the pulse of the Internet by analyzing and storing data from billions of web page views worldwide.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-07-28 Day Software

Boston, Massachusetts, United States

Day Software, Inc. provides software services.

Buy $240M
Mergr

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