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Investment Summary

Adelis Equity Partners Invests In Generaxion

On January 29, 2018, private equity firm Adelis Equity Partners invested in marketing company Generaxion

Investment Highlights
  • This is Adelis Equity Partners’ 1st transaction in the Marketing sector.
  • This is Adelis Equity Partners’ 5th transaction in Denmark.

Investment Summary
Date 2018-01-29
Target Generaxion
Sector Marketing
Investor(s) Adelis Equity Partners
Deal Type Growth Capital

Target

Generaxion

Aarhus, Denmark
Generaxion is a digital marketing agency. Generaxion provides consulting, search engine optimization (SEO), Google Adwords, Facebook pages and Ads, websites, and web shops to more than 4,000 small and medium-sized enterprises. Generaxion was founded in 2008 and is based in Aarhus, Denmark.

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Investor(S) 1

Investor

Adelis Equity Partners

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2012
PE ASSETS 2.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Adelis Equity Partners is a private equity firm focused on acquiring middle-market Nordic companies. The Firm pursues businesses valued up to €200 million with revenue of €10 to €300 million. Sectors of interest include business services, niche industrials, consumer, and healthcare services. Adelis Equity Partners was formed in 2012 and is based in Stockholm.

DEAL STATS #
Overall 14 of 37
Sector (Marketing) 1 of 2
Type (Growth Capital) 2 of 5
Country (Denmark) 5 of 8
Year (2018) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-03 AddPro

Malmö, Sweden

AddPro conducts operations in the IT area Secure & Efficient IT. With a combination of top-ranked consultants, strategic suppliers, selected cloud services, in-house data centers, and 24/7 staffed support, AddPro can provide customers with the best combination of solutions that meet high business requirements. AddPro was founded in 2000 and is based in Malmo, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-08 NGI A/S

Norresundby, Denmark

NGI A/S is a manufacturer of certified hygienic levelling systems. The company has a global market leadership position and exports to +50 countries worldwide. Products are engineered, manufactured and sold directly from the headquarters in Denmark.

Sell -
Mergr

Product

Company

Legal