Going Private • Marketing

Adelis Equity Partners Acquires Avidly

On September 7, 2022, private equity firm Adelis Equity Partners acquired marketing company Avidly from CapMan

Acquisition Context
  • This is Adelis Equity Partners’ 2nd transaction in the Marketing sector.
  • This is Adelis Equity Partners’ 8th transaction in Finland.

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M&A Deal Summary

Date September 7, 2022
Target Avidly
Sector Marketing
Buyer(s) Adelis Equity Partners
Sellers(s) CapMan
Deal Type Going Private

Target Company

Avidly

Helsinki, Finland
Avidly is a marketing service provider based at 15 locations in Finland, Sweden, Norway, and Denmark. Avidly is based in Helsinki, Finland.
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Buyer Overview 1

Buyer

Adelis Equity Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2012
PE ASSETS 2.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Adelis Equity Partners is a private equity firm focused on acquiring middle-market Nordic companies. The Firm pursues businesses valued up to €200 million with revenue of €10 to €300 million. Sectors of interest include business services, niche industrials, consumer, and healthcare services. Adelis Equity Partners was formed in 2012 and is based in Stockholm.


Deal Context for Buyer #
Overall 35 of 37
Sector: Marketing 2 of 2
Type: Going Private 1 of 1
Country: Finland 8 of 8
Year: 2022 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-06 Sakra

Stockholm, Sweden

Sakra is an insurance broker providing life and non-life insurance products, as well as pension and wealth management services, to more than 35,000 SME clients and more than 115,000 individual customers. Sakra was formed in 1990 and is based in Stockholm, Sweden.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-24 Mobilhouse

Fredericia, Denmark

Mobilhouse manufactures, sells, and leases modular buildings that can be used for offices, schools, student housing, temporary accommodation, and on building sites. Mobilhouse was founded in 1961 and is based in Fredericia, Denmark.

Sell -

Seller Profile 1

SELLER

CapMan

Helsinki, Finland

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 4.9B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

CapMan is a private equity group focused on a variety of investments in Scandinavia and Russia. CapMan's buyout group looks to invest €20 to €70 million (€10 to €20 for mezzanine) of capital in unlisted companies generating €50 to €500 million in revenues. CapMan seeks control positions and does not have any sector preferences. CapMan was established in 1989 and has offices in Helsinki, Stockholm, Oslo, Luxembourg, and Moscow.


Deal Context for Seller #
Overall 39 of 44
Sector: Marketing 1 of 1
Type: Going Private 1 of 1
Country: Finland 21 of 24
Year: 2022 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-22 Innofactor

Espoo, Finland

Innofactor is a provider of cloud solutions and digital transformation. Innofactor was founded in 2000 and is based in Espoo, Finland.

Buy €60M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-22 Niemi Palvelut

Helsinki, Finland

Niemi Palvelut is a moving and logistics services provider. The company invests in sustainability. Their entire fleet already operates on non-fossil fuels: biogas, renewable diesel or electricity. Niemi Palvelut was founded in 1981 and is based in Helsinki, Finland.

Buy -

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