Investment Summary

Adams Street Partners and Trident Capital Invest In BrightRoll

On October 23, 2007, asset manager Adams Street Partners and Trident Capital invested in marketing company BrightRoll

Investment Highlights
  • This is Adams Street Partners’ 1st and Trident Capital’s 3rd transaction in the Marketing sector.
  • This is Adams Street Partners’ 41st and Trident Capital’s 47th transaction in the United States.
  • This is Adams Street Partners’ 12th and Trident Capital’s 19th transaction in California.
Investment Fate
  • BrightRoll was sold to a publicly-traded strategic buyer in 2014 for 640M USD.

Investment Summary

Date 2007-10-23
Target BrightRoll
Sector Marketing
Investor(s) Adams Street Partners
Trident Capital
Deal Type Venture

Target

BrightRoll

San Francisco, California, United States
BrightRoll, Inc. is a programmatic video advertising platform for reaching audiences across desktop, mobile and connected devices.

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Investor(S) 2

Investor

Adams Street Partners

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1972
PE ASSETS 60.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Adams Street Partners is a diversified, global investment firm that targets direct, fund of funds, and secondary investments. Adams' direct investing group covers co-investments in buyout transactions, as well as growth equity and venture capital commitments. The direct buyout and growth equity team looks to commit $5 to $30 million per transaction. For venture related investments, commitments of $5 to $20 million are provided to companies in the technology, life sciences and technology enabled services sectors. Typically, target companies have received prior financing from early stage venture firms and are seeking additional capital to fund product development and commercialization. Adams Street Partners was formed in 1972 and is based in Chicago, Illinois.


DEAL STATS #
Overall 46 of 152
Sector: Marketing M&A 1 of 2
Type: Venture M&A Deals 30 of 102
State: California M&A 12 of 59
Country: United States M&A 41 of 140
Year: 2007 M&A 11 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-10-17 TriReme Medical

Pleasanton, California, United States

TriReme Medical, Inc. (TMI) is committed to providing high-quality products for physicians to use in the treatment of coronary artery disease. Our products improve patient care by simplifying the treatment of bifurcation lesions and providing interventional cardiologists with an easy-to-use stent system that enables flexible treatment options across a broad range of bifurcation anatomies and types.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-27 TicketsNow

Rolling Meadows, Illinois, United States

TicketsNow, Inc. is a secondary reseller of tickets.

Sell $265M
Investor

Trident Capital

San Mateo, California, United States

Category Private Equity Firm
Founded 1993
PE ASSETS 1.9B USD
Size Large
Type Sector Focused
DESCRIPTION

Trident Capital was a venture capital firm focused on investments at all company stages, from early and expansion stage investments to buyouts and recapitalizations. Trident focused on investments in tech-enabled sectors, including enterprise software/services, outsourcing and payments, healthcare software/services, internet/consumer, and energy/clean tech. In 2015, Trident ceased investing and the Firm's employees split to form Sunstone Partners, a growth equity firm, and Trident Capital Cybersecurity, a venture firm focused on the cyber security sector.


DEAL STATS #
Overall 52 of 86
Sector: Marketing M&A 3 of 5
Type: Venture M&A Deals 36 of 62
State: California M&A 19 of 29
Country: United States M&A 47 of 78
Year: 2007 M&A 8 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-10-22 Voltage Security

Cupertino, California, United States

Voltage Security, Inc. is an enterprise security company and global leader in enterprise data protection for data residing both inside and outside the cloud. Voltage solutions provide cloud-scale encryption and simplified key management for protecting sensitive information wherever it is stored and processed, on-premise or in private and public clouds.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-17 Vidavee

Austin, Texas, United States

Vidavee provides a patent-protected, video management software platform that enables a user to upload, archive, tag, search, share, and distribute digital video.

Buy -