M&A Deal Summary

AcquireUp Acquires White Glove

On November 29, 2023, AcquireUp acquired digital media company White Glove from Rockbridge Growth Equity

Acquisition Highlights
  • This is AcquireUp’s 2nd transaction in the Digital Media sector.
  • This is AcquireUp’s 2nd transaction in the United States.
  • This is AcquireUp’s 1st transaction in Michigan.

M&A Deal Summary

Date 2023-11-29
Target White Glove
Sector Digital Media
Buyer(s) AcquireUp
Sellers(s) Rockbridge Growth Equity
Deal Type Merger

Target

White Glove

Birmingham, Michigan, United States
White Glove is a digital marketing company that provides marketing support, guidance, social media management and educational seminar planning for professionals in the finance, insurance, legal and real estate industries. White Glove was established in 2015 and is based in Birmingham, Michigan.

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Buyer(S) 1

Buyer

AcquireUp

Troy, Michigan, United States

Category Company
Sector Digital Media
DESCRIPTION

AcquireUp specializes in technology-first, data-led seminar marketing. AcquireUp offerings include lead-generating educational and meal-based seminars, prospect nurturing, and client engagement solutions, designed to remove the stress from marketing and free up financial professionals' time to build meaningful relationships with clients and skyrocket their business growth. AcquireUp is based in Troy, Michigan.


DEAL STATS #
Overall 2 of 2
Sector: Digital Media M&A 2 of 2
Type: Merger M&A Deals 2 of 2
State: Michigan M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2023 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-29 TouchFuse

Tampa, Florida, United States

TouchFuse offers a comprehensive technology platform that allows financial advisors nationwide to manage the full spectrum of their marketing campaigns, from identifying prospects and delivering campaigns to managing communication and analyzing data. TouchFuse was founded in 1986 and is based in Tampa, Florida.

Buy -

Seller(S) 1

SELLER

Rockbridge Growth Equity

Detroit, Michigan, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2007
PE ASSETS 1.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Rockbridge Growth Equity is a private equity firm focused on growth businesses in service-driven industries. Areas of interest include consumer direct marketing, business services, financial services, and sports/media/entertainment companies. Rockbridge's target investment size is $20 to $100 million. The Firm prefers control positions but will consider select minority investments. Rockbridge Growth Equity was formed in 2007 and is based in Livonia, Michigan.


DEAL STATS #
Overall 9 of 10
Sector: Digital Media M&A 2 of 2
Type: Merger M&A Deals 1 of 1
State: Michigan M&A 3 of 4
Country: United States M&A 9 of 10
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-29 AcquireUp

Troy, Michigan, United States

AcquireUp specializes in technology-first, data-led seminar marketing. AcquireUp offerings include lead-generating educational and meal-based seminars, prospect nurturing, and client engagement solutions, designed to remove the stress from marketing and free up financial professionals' time to build meaningful relationships with clients and skyrocket their business growth. AcquireUp is based in Troy, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-05 Vici Media

Philadelphia, Pennsylvania, United States

Vici Media specializes in white-labeled solutions for media groups and agencies including sales training, media planning, online ad buying, reporting, and campaign optimization. the company utilizes a multi-platform approach to digital marketing which includes targeted internet display advertising (Behavioral, Keyword, Artificial Intelligence), mobile targeting, geo-targeting, video pre-roll advertising, OTT, retargeting, PPC, SEO, Facebook and Instagram, Mobile Conquesting, Cross Platform Targeting, Amazon Targeting, Native Advertising, Social Mirror Ads, Live Chat as well as Household IP Targeting. Vici Media was formed in 2014 and is based in Philadelphia, Pennsylvania.

Buy -