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M&A Deal Summary

ACKWEST Group Acquires Precision Sample

On February 3, 2025, ACKWEST Group acquired information services company Precision Sample from Toluna

Acquisition Highlights
  • This is ACKWEST Group’s 1st transaction in the Information Services sector.
  • This is ACKWEST Group’s 1st transaction in the United States.
  • This is ACKWEST Group’s 1st transaction in Colorado.

M&A Deal Summary
Date 2025-02-03
Target Precision Sample
Sector Information Services
Buyer(s) ACKWEST Group
Sellers(s) Toluna
Deal Type Divestiture

Target

Precision Sample

Denver, Colorado, United States
Precision Sample has advanced online research with its proprietary Infinity platform, delivering faster, reliable data collection with unmatched precision. Precision Sample was founded in 2009 and is based in Denver, Colorado.

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Buyer(S) 1

Buyer

ACKWEST Group

West Palm Beach, Florida, United States
Category Company
Sector Information Services
DESCRIPTION

ACKWEST Group is a provider of modern technology-driven consumer insights and marketing services solutions help clients efficiently convert data into actionable business intelligence, enabling quicker and more informed business decisions. ACKWEST Group is based in West Palm Beach, Florida.

DEAL STATS #
Overall 1 of 1
Sector (Information Services) 1 of 1
Type (Divestiture) 1 of 1
State (Colorado) 1 of 1
Country (United States) 1 of 1
Year (2025) 1 of 1

Seller(S) 1

SELLER

Toluna

Wilton, Connecticut, United States
Category Company
Founded 2000
Sector Retail
DESCRIPTION

Toluna is a provider of digital market research companies worldwide, with a strong focus on digital and automation. It gives real time access to consumers across the globe. Toluna was founded in 2000 and is based in Wilton, Connecticut.

DEAL STATS #
Overall 1 of 1
Sector (Information Services) 1 of 1
Type (Divestiture) 1 of 1
State (Colorado) 1 of 1
Country (United States) 1 of 1
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-15 MetrixLab

Rotterdam, Netherlands

MetrixLab is a provider of consumer insights and marketing analytics. MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. MetrixLab is based in Rotterdam, Netherlands.

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