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Toluna - M&A Summary and Business Overview

Internet Software And ServicesCompany

Toluna M&A Summary

Toluna has acquired 5 companies, including 3 in the last 5 years. A total of 2 acquisitions came from private equity firms. It has also divested 1 asset.

Toluna has acquired in 2 different US states, and 3 countries. The Company’s most targeted sectors include internet software and services (75%) and media (25%).

Toluna Business Overview

Where is Toluna headquartered?

Toluna is headquartered in Norwalk, Connecticut.

What sector is Toluna in?

Toluna is an internet software and services company.

When was Toluna founded?

Toluna was founded in 2000.

M&A Summary

  • M&A Total Activity5
    • M&A Buy Activity4
    • M&A Sell Activity1
  • Total Sectors Invested 2
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 5
  • M&A Advisors 3

Toluna

Toluna, Inc.

501 Merritt 7, 6th Floor,
Norwalk, Connecticut 06851
United States,
(866) 242-3693
www.tolunacorporate.com

Toluna is a provider of digital market research companies worldwide, with a strong focus on digital and automation. It gives real time access to consumers across the globe. Toluna was founded in 2000 and is based in Norwalk, Connecticut.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.4/yr) # 2 - 1 1 - - 4
Sell (0.2/yr) # - - - - - 1 1
  5

Most Recent M&A

Company Date Value Type
Precision Sample LLC 2025-02-03 - Divestiture
Denver, Colorado · www.precisionsample.com
MetrixLab BV 2023-05-15 - Divestiture
Rotterdam, Netherlands · www.metrixlab.com
Brainyak, Inc. 2022-10-26 - Add-on Acquisition
Denver, Colorado · www.gutcheckit.com
Crossense Interactive Ltd. 2016-09-08 - Add-on Acquisition
Keisarya, Israel · www.crossense.io
Greenfield Online, Inc. 2009-06-26 - Divestiture
Wilton, Connecticut
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 3 (75%) - - -
Media 1 (25%) - - -
Information Services - - 1 (100%) -
Total 4 - 1 -

By Geo

State/Country Buy Value Sell Value
United States 2 - 1 -
  Colorado 1 - 1 -
  Connecticut 1 - - -
Israel 1 - - -
Netherlands 1 - - -
Domestic 2 (50%) - 1 (100%) -
Cross-border 2 (50%) - - -
Total 4 - 1 -

Top M&A Advisors

Financial Deals
Jefferies
 1
Legal Deals
Cooley
 1
Pinsent Masons
 1

M&A Connections

Deals
Acquired from
Investor(s)
25%
1 (25%)
Strategic(s)
50%
2 (50%)
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

Internet Software and Services

Established

2000

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