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M&A Deal Summary

Access Intelligence Acquires Cello Group - Pulsar

On October 2, 2019, Access Intelligence acquired marketing company Cello Group - Pulsar from Cello Health for 5M GBP

Acquisition Highlights
  • This is Access Intelligence’s 1st transaction in the Marketing sector.
  • This is Access Intelligence’s 2nd largest (disclosed) transaction.
  • This is Access Intelligence’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2019-10-02
Target Cello Group - Pulsar
Sector Marketing
Buyer(s) Access Intelligence
Sellers(s) Cello Health
Deal Type Divestiture
Deal Value 5M GBP

Target

Cello Group - Pulsar

London, United Kingdom
Cello Group Plc - Pulsar is a London based social media analytics software business comprising Fenix Media Limited and Face US Inc.

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Buyer(S) 1

Buyer

Access Intelligence

London, United Kingdom
Category Company
Founded 2003
Sector Internet Software and Services
Employees1,000
Revenue 33M GBP (2021)
DESCRIPTION

Access Intelligence is a Software as a Service (SaaS) businesses that deliver comprehensive compliance solutions for both the public and private sectors. Access Intelligence was founded in 2003 and is based in London, the United Kingdom.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
Country (United Kingdom) 1 of 1
Year (2019) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-21 AI ControlPoint

London, United Kingdom

AI ControlPoint Ltd. is a provider of cloud based Crisis and Incident Management solutions to highly regulated industries such as Oil and Gas, Aviation and Local Government.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-16 iSentia

Strawberry Hills, Australia

iSentia is a media monitoring firm that provides media intelligence solutions. iSentia was founded in 1982 and is based in Sydney, Australia.

Buy $67M

Seller(S) 1

SELLER

Cello Health

London, United Kingdom
Category Company
Sector Business Services
DESCRIPTION

Cello Health is a global healthcare-focused advisory firm comprised of a set of leading scientific, commercial advisory, and digital delivery capabilities. Cello Health currently services 24 of the top 25 pharmaceutical clients globally, as well as a wide range of biotech, diagnostics, devices, and other key non-healthcare clients. Cello Health is based in London, United Kingdom.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 2
Type (Divestiture) 1 of 2
Country (United Kingdom) 1 of 2
Year (2019) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-16 Innovative Science Solutions

Morristown, New Jersey, United States

Innovative Science Solutions LLP is a scientific consulting firm specializing in strategic counsel and regulatory support for the healthcare industry in the US. Over that period, Innovative Science has helped many clients successfully navigate FDA advisory committee meetings. The business also supports healthcare-related clients with data provision in mounting legal defence around patent and intellectual property issues.

Buy $11M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-06 Pulsar

London, United Kingdom

Pulsar is an advanced audience analysis and social listening platform, delivering audience insights & marketing personalization strategy to dynamic brands & agencies. Pulsar is based in London, United Kingdom.

Sell £5M
Mergr

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