Add-on Acquisition • Digital Media

Accenture Acquires CreativeDrive

On August 13, 2020, Accenture acquired digital media company CreativeDrive from Bertram Capital

Acquisition Context
  • This is Accenture’s 4th transaction in the Digital Media sector.
  • This is Accenture’s 78th transaction in the United States.
  • This is Accenture’s 12th transaction in New York.

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M&A Deal Summary

Date August 13, 2020
Target CreativeDrive
Sector Digital Media
Buyer(s) Accenture
Sellers(s) Bertram Capital
Deal Type Add-on Acquisition

Target Company

CreativeDrive

New York, New York, United States
CreativeDrive is a tech-driven content production company that simplifies, automates, and scales the creative asset production process. CreativeDrive was established in 2015 and is based in New York City.
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Buyer Overview 1

Buyer

Accenture

Dublin, Ireland

Category Company
Founded 1951
Sector Business Services
Employees791,000
Revenue 64.9B USD (2024)
DESCRIPTION

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining experience and specialized skills across more than 40 industries and all business functions, Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture was founded in 1951 and is based in Dublin, Ireland.


Deal Context for Buyer #
Overall 183 of 358
Sector: Digital Media 4 of 6
Type: Add-on Acquisition 159 of 313
State: New York 12 of 17
Country: United States 78 of 134
Year: 2020 19 of 30
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-10 Organize Cloud Labs

Sao Paulo, Brazil

Organize Cloud Labs is a ServiceNow Elite partner company that helps organizations manage digital workflows to drive business growth and resilience with dynamic and simplified processes enabling to accelerate digital transformations and enhance their employees’ and customers’ experience with IT-related tasks across all areas of the company. Organize Cloud Labs was formed in 2014 and is based in Sao Paulo, Brazil.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-01 InCountry

San Francisco, California, United States

InCountry, Inc. is a provider of solutions helping companies adopt SaaS products with global data residency and compliance. InCountry, Inc. helps multinational companies scale amidst an era where global data regulations are changing constantly and unpredictably. InCountry, Inc. was founded in 2019 and is based in San Francisco, California.

Buy -

Seller Profile 1

SELLER

Bertram Capital

Foster City, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2006
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Bertram Capital is a private equity firm that targets buyout and growth equity investments in lower middle-market companies. Bertram looks for companies with revenues of $20 to $250 million and EBITDA of $5 to $35 million. Sectors of interest include healthcare services and infrastructure, industrial manufacturing, business and financial services, technology, and internet. Bertram will consider both control and non-control investments. Prospective transaction structures include management buyouts, shareholder liquidity events, acquisitions financing's, growth financing's, and PIPE. Bertram Capital was formed in 2006 and is based in Foster City, California.


Deal Context for Seller #
Overall 14 of 27
Sector: Digital Media 1 of 1
Type: Add-on Acquisition 8 of 11
State: New York 1 of 2
Country: United States 13 of 25
Year: 2020 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-19 ECS Tuning

Wadsworth, Ohio, United States

ECS Tuning is a provider of designs, produces, and sells proprietary parts and kits for a rapidly growing number of automotive makes and models, and it partners with hundreds of other performance brands to bring the enthusiast community an unparalleled customer experience. ECS Tuning is based in Wadsworth, Ohio.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-01 Centicore

Los Angeles, California, United States

Centicore was established to acquire and nurture consumer brands. The Company has strong leadership, deep ecommerce expertise, and a creative culture to foster digitally native lifestyle brands across the apparel, accessory, and beauty categories. Centicore is based in Los Angeles, California.

Buy -