M&A Deal Summary

Accenture Acquires Adaptly

On December 12, 2018, Accenture acquired digital media company Adaptly from Valhalla Partners

Acquisition Highlights
  • This is Accenture’s 2nd transaction in the Digital Media sector.
  • This is Accenture’s 66th transaction in the United States.
  • This is Accenture’s 8th transaction in New York.

M&A Deal Summary
Date 2018-12-12
Target Adaptly
Sector Digital Media
Buyer(s) Accenture
Sellers(s) Valhalla Partners
Deal Type Add-on Acquisition

Target

Adaptly

New York, New York, United States
Adaptly, Inc. is a social media ad buying company that is revolutionizing social web advertising by offering agencies a unified buying platform across all social networks. We also help you harness the unique value of each social network in order to increase social engagement. Founded in 2010, Adaptly is headquartered in New York City with nearly 150 employees and has additional offices in Chicago, London, and Los Angeles.

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Buyer(S) 1

Buyer

Accenture

Dublin, Ireland
Category Company
Founded 1951
Sector Business Services
Employees750,000
Revenue 64.1B USD (2023)
DESCRIPTION

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining experience and specialized skills across more than 40 industries and all business functions, Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture was founded in 1951 and is based in Dublin, Ireland.

DEAL STATS #
Overall 138 of 331
Sector (Digital Media) 2 of 5
Type (Add-on Acquisition) 118 of 294
State (New York) 8 of 17
Country (United States) 66 of 121
Year (2018) 18 of 19
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-12 Zafin Labs Technologies - Select Professional Services Assets

Ottawa, Ontario, Canada

Zafin Labs Technologies Ltd. - Select Professional Services Assets help power pricing, product and customer strategies for many of the world’s largest financial institutions, providing essential new capabilities along with their digital transformation and modernization journeys.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-20 Knowledgent Group

New York, New York, United States

Knowledgent Group, Inc. is a data intelligence company, expanding its data management capabilities that help companies gain deep insights into their businesses and customers, creating a strong competitive advantage. Knowledgent Group, Inc. was founded in 2009 and is based in New York City.

Buy -

Seller(S) 1

SELLER

Valhalla Partners

Vienna, Virginia, United States

Investor Investor Investor

Category Venture Capital Firm
Founded 2002
PE ASSETS 440M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Valhalla Partners is a private equity and venture capital firm focused primarily on providing capital to technology companies in the Mid-Atlantic US. Valhalla will invest at all company stages, including early-stage needs as well as more mature company situations such as divestitures. Sub-sectors of tech Valhalla will consider include software, internet, digital media, mobile, and data storage. Valhalla Partners was formed in 2002 and is based in Vienna, Virginia.

DEAL STATS #
Overall 31 of 33
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 20 of 22
State (New York) 3 of 4
Country (United States) 31 of 33
Year (2018) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-10 Videology

Baltimore, Maryland, United States

Videology, Inc. is an enterprise technology company for advertising and media companies. Its video platform allows brands, agencies and media companies to plan, serve, manage, and monitor video ad campaigns using features and specifications typical to TV, while taking advantage of the advanced targeting, optimization, and efficiencies of digital media.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-05 Custora

New York, New York, United States

Customer, inc. is a cloud-based retail customer analytics platform, helps retailers drive incremental revenue and lifetime value by making better use of their customer data. Customer was formed in 2011 and is based in New York City.

Sell -
Mergr

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