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  6. Abt SRBI Acquires Catalina Marketing Research Solutions division

M&A Deal Summary

Abt SRBI Acquires Catalina Marketing Research Solutions division

On November 29, 2004, Abt SRBI acquired marketing company Catalina Marketing Research Solutions division from Catalina Marketing

Acquisition Highlights
  • This is Abt SRBI’s 1st transaction in the Marketing sector.
  • This is Abt SRBI’s 1st transaction in the United States.
  • This is Abt SRBI’s 1st transaction in Florida.

M&A Deal Summary
Date 2004-11-29
Target Catalina Marketing Research Solutions division
Sector Marketing
Buyer(s) Abt SRBI
Sellers(s) Catalina Marketing
Deal Type Add-on Acquisition
Advisor(s) Gridley & Company (Financial)

Target

Catalina Marketing Research Solutions division

St. Petersburg, Florida, United States
Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access.

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Buyer(S) 1

Buyer

Abt SRBI

New York, New York, United States
Category Company
Founded 1981
Sector Business Services
DESCRIPTION

Abt SRBI Inc. provides research and analysis services for financial institutions, Fortune 500 companies, federal government, state and local governments, foundations, and universities.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2004 M&A 1 of 1

Seller(S) 1

SELLER

Catalina Marketing

St. Petersburg, Florida, United States
Category Company
Sector Marketing
DESCRIPTION
Catalina Marketing's corporate headquarters in St. Petersburg, Florida.
Catalina Marketing's corporate headquarters in St. Petersburg, Florida.

Catalina Marketing, Inc. is a provider of consumer-driven marketing solutions that drive lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world.

DEAL STATS #
Overall 1 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2004 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
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Chicago, Illinois, United States

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