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  6. ABS Capital Partners Exits Innovation Interactive

Investment Summary

ABS Capital Partners Exits Innovation Interactive

On January 26, 2010, invested in marketing company Innovation Interactive from ABS Capital Partners

Investment Highlights
  • This is transaction in the Marketing sector.
  • This is transaction in the United States.
  • This is transaction in New York.

Investment Summary
Date 2010-01-26
Target Innovation Interactive
Sector Marketing
Sellers(s) ABS Capital Partners
Deal Type Trade Sale

Target

Innovation Interactive

New York, New York, United States
Headquartered in NYC with offices in Atlanta and Chicago, Innovation Interactive was formed in May 2002 to help marketers achieve measurable results with their online campaigns utilizing a suite of full-service solutions. Through its operating units, 360i, a full-service search centric Agency, SearchIgnite, a provider of search and auction media management Technology, and a Performance Ad Network, Innovation is positioned to bring value to Fortune 1000 companies, as marketing dollars continue to shift from traditional media outlets to online advertising. The Company currently manages over $250 million of digital media annually for a client roster that includes such leading companies as NBC Universal, Office Depot, Saks Fifth Avenue, Scripps Networks and H&R Block, along with the largest interactive agencies.

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Seller(S) 1

SELLER

ABS Capital Partners

Hunt Valley, Maryland, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1990
PE ASSETS 2.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

ABS Capital Partners is a private equity firm that invests in later-stage growth companies in the healthcare, technology, business services, media and communications sectors. ABS provides capital to help fund growth, provide shareholder liquidity, pursue acquisitions, or to effect a management buyout. The Firm prefers US based business and will consider both majority and minority positions. ABS looks to commit $10 to $25 million per transaction. ABS Capital was formed in 1990 and has offices in Baltimore, Maryland; Waltham, Massachusetts; and San Francisco, California.

DEAL STATS #
Overall 39 of 72
Sector: Marketing M&A 2 of 2
Type: Trade Sale M&A Deals 2 of 2
State: New York M&A 2 of 4
Country: United States M&A 39 of 71
Year: 2010 M&A 1 of 3
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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
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