Buyout (LBO, MBO, MBI) • Media

777 Partners Acquires Melbourne Victory

On October 1, 2022, private equity firm 777 Partners acquired media company Melbourne Victory

Acquisition Context

This is 777 Partners’ 11th transaction in the Media sector.
This is 777 Partners’ 4th transaction in Australia.

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M&A Deal Summary
Date	October 1, 2022
Target	Melbourne Victory
Sector	Media
Buyer(s)	777 Partners
Deal Type	Buyout (LBO, MBO, MBI)

Target Company

Melbourne Victory

Melbourne, Australia

Melbourne Victory is a professional Soccer club. Competing in men's competition, the A-League Men. Melbourne Victory was founded in 2004 and is based in Melbourne, Australia.

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Buyer Overview 1

Buyer

777 Partners

Investor Investor

Category	Private Equity Firm
Founded	2015
Size	Large
Type	Sector Agnostic

DESCRIPTION

777 Partners is a private investment firm that will consider company investment opportunities at all stages of development. The Firm looks to partner with entrepreneurs, business owners, and management teams when pursuing transactions. Specific areas of interest include insurance, aviation, consumer finance, litigation finance, financial technology, and energy sectors. 777 Partners was formed in 2015 as a buyout of SuttonPark Capital from PennantPark, a publicly traded business development company. The Firm is based in Miami, Florida.

Deal Context for Buyer	#
Overall	45 of 46
Sector: Media	11 of 11
Type: Buyout (LBO, MBO, MBI)	35 of 36
Country: Australia	4 of 4
Year: 2022	8 of 8

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-09-14	United Star Software Dublin, Ireland United Star Software is an aggregator of regional software development groups in Central & Eastern Europe. United Star Software was founded in 2022 and is based in Dublin, Ireland.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-09-14

United Star Software

Dublin, Ireland

United Star Software is an aggregator of regional software development groups in Central & Eastern Europe. United Star Software was founded in 2022 and is based in Dublin, Ireland.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2023-02-07	Air Black Box Manchester, United Kingdom Air Black Box is a travel technology company dedicated to transforming the travel selling process through decades of domain expertise, patented integration technology and a vision for innovation. Air Black Box’s industry-first comprehensive travel connection platform enables airlines, airports and travel providers to expand their market footprint, boost passenger volume, increase core and ancillary revenue, and create new sales opportunities by efficiently and cost-effectively facilitating the cross-selling, distribution and fulfillment of travel products and services. Air Black Box was founded in 2013 and is based in Manchester, England.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2023-02-07

Air Black Box

Manchester, United Kingdom

Air Black Box is a travel technology company dedicated to transforming the travel selling process through decades of domain expertise, patented integration technology and a vision for innovation. Air Black Box’s industry-first comprehensive travel connection platform enables airlines, airports and travel providers to expand their market footprint, boost passenger volume, increase core and ancillary revenue, and create new sales opportunities by efficiently and cost-effectively facilitating the cross-selling, distribution and fulfillment of travel products and services. Air Black Box was founded in 2013 and is based in Manchester, England.

Sell

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