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  6. 3i Private Equity Invests In BlueLithium

Investment Summary

3i Private Equity Invests In BlueLithium

On February 1, 2005, private equity firm 3i Private Equity invested in marketing company BlueLithium

Investment Highlights
  • This is 3i Private Equity’s 3rd transaction in the Marketing sector.
  • This is 3i Private Equity’s 2nd transaction in the United States.
  • This is 3i Private Equity’s 1st transaction in California.
Investment Fate
  • BlueLithium was sold to a publicly-traded strategic buyer in 2007 for 300M USD.

Investment Summary
Date 2005-02-01
Target BlueLithium
Sector Marketing
Investor(s) 3i Private Equity
Deal Type Venture

Target

BlueLithium

San Jose, California, United States
BlueLithium, Inc. is a provider of online marketing services. The BlueLithium advertising network is comprised of over 1,000 affinity-based websites, reaching approximately two-thirds of Internet users and serving over four billion impressions monthly. It provides targeted solutions by channel, demographic, and geography.

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Investor(S) 1

Investor

3i Private Equity

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1945
PE ASSETS 21.0B GBP
Size Mega
Type Sector Agnostic
DESCRIPTION

3i Private Equity is the private equity arm of 3i Group, a publicly held, global investment firm focused on private equity and infrastructure investing. 3i Private Equity generally targets buyout and growth capital financings and looks for opportunities across Europe, North America, and Asia. The Firm's targeted transaction range is €100 to €500 million. Industries of interest include business services, healthcare, consumer, media, oil/gas & power, technology, and financial services. 3i Group was originally formed in 1945 and is based in London.

DEAL STATS #
Overall 94 of 251
Sector: Marketing M&A 3 of 4
Type: Venture M&A Deals 3 of 4
State: California M&A 1 of 2
Country: United States M&A 2 of 18
Year: 2005 M&A 7 of 33
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-19 Sulake Oy

Helsinki, Finland

Sulake is an interactive entertainment company focused on online communities and multiplayer games. Sulake’s main product, Habbo Hotel, is a unique online game environment for teenagers. It is a virtual place where teenagers can meet up to play games, decorate their rooms and organize their own competitions and quizzes.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-02-08 Interflora

Lyon, France

Interflora is a flower and gift digital platform that operates a portfolio of complementary gifting brands including Interflora, the iconic European flower and gift brand in France, Denmark, Italy, Spain, Portugal, Luxembourg, Iceland, and Romania. MyFlower is the holding company of the Interflora France group operating the Interflora brand, a leader in floral transmission in Europe, which also owns the online pure-player “Bebloom”, as well as “Renaud Distribution”, a leader in distributing supplies to florists, and cadeaux.com, the leader in online distribution of personalized gifts. Interflora was formed in 1991 and is based in Lyon, France.

Buy £20M
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