BlueLithium - Ownership and Business Overview

MarketingCompany

BlueLithium Ownership

Who owns BlueLithium?

BlueLithium is owned by Yahoo!. It was acquired on October 15, 2007.

Was BlueLithium formerly PE-backed?

Yes. BlueLithium was formerly owned by 1 private investor.

BlueLithium Business Overview

Where is BlueLithium headquartered?

BlueLithium is headquartered in San Jose, California.

What sector is BlueLithium in?

BlueLithium is a marketing company.

When was BlueLithium founded?

BlueLithium was founded in 2004.

Marketing M&A Summary in 2007

Out of 60 sectors in the Mergr database, marketing ranked 27 in number of deals in 2007. The largest marketing acquisition in 2007 was aQuantive - which was acquired by Microsoft for $7.3B.

Join Mergr to view all 68 acquisitions of marketing companies in 2007, including 26 acquisitions by private equity firms, and 42 by strategics.

BlueLithium, Inc.

3055 Olin Avenue Suite 2200,
San Jose, California 95128
United States,
(408) 538-1200
www.bluelithium.com

BlueLithium, Inc. is a provider of online marketing services. The BlueLithium advertising network is comprised of over 1,000 affinity-based websites, reaching approximately two-thirds of Internet users and serving over four billion impressions monthly. It provides targeted solutions by channel, demographic, and geography.


Company Summary

SECTOR

Marketing

Established

2004

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