Secondary Buyout • Consumer Products

3i Private Equity Acquires MPM Products

On November 9, 2020, private equity firm 3i Private Equity acquired consumer products company MPM Products from ECI Partners

Acquisition Context
  • This is 3i Private Equity’s 11th transaction in the Consumer Products sector.
  • This is 3i Private Equity’s 70th transaction in the United Kingdom.

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M&A Deal Summary

Date November 9, 2020
Target MPM Products
Sector Consumer Products
Buyer(s) 3i Private Equity
Sellers(s) ECI Partners
Deal Type Secondary Buyout

Target Company

MPM Products

Manchester, United Kingdom
MPM Products is a pet food company that owns brands such as Applaws, Encore, and Reveal. MPM produces high-quality, natural pet foods for discerning cat and dog owners. MPM’s loyal customer base places great importance on its sustainable sourcing and recyclable packaging. It has an established presence in the UK, EMEA, and APAC with a fast-growing business in North America. International sales account for more than 60% of revenues. MPM Products was formed in 2002 and is based in Manchester, United Kingdom.
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Buyer Overview 1

Buyer

3i Private Equity

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1945
PE ASSETS 21.0B GBP
Size Mega
Type Sector Agnostic
DESCRIPTION

3i Private Equity is the private equity arm of 3i Group, a publicly held, global investment firm focused on private equity and infrastructure investing. 3i Private Equity generally targets buyout and growth capital financings and looks for opportunities across Europe, North America, and Asia. The Firm's targeted transaction range is €100 to €500 million. Industries of interest include business services, healthcare, consumer, media, oil/gas & power, technology, and financial services. 3i Group was originally formed in 1945 and is based in London.


Deal Context for Buyer #
Overall 238 of 251
Sector: Consumer Products 11 of 13
Type: Secondary Buyout 39 of 43
Country: United Kingdom 70 of 70
Year: 2020 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-22 GartenHaus

Hamburg, Germany

GartenHaus is an online platform for garden homes, sheds, saunas, and related products in the DACH region. The Company offers a one-stop platform for customers – from planning to realisation and maintenance of their garden and home projects. Gartenhaus was founded in 2002 and is based in Hamburg, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-19 WilsonHCG

Tampa, Florida, United States

WilsonHCG is a provider of talent management solutions. WilsonHCG offers recruitment process outsourcing and outsourced talent solutions to assist corporations with a broad range of talent acquisition needs. WilsonHCG was founded in 2002 and is based in Tampa, Florida.

Buy -

Seller Profile 1

SELLER

ECI Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1976
PE ASSETS 2.0B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

ECI Partners is a private equity firm focused on the smaller middle-market company that invests in growing businesses valued up to £300m. ECI looks for UK businesses or businesses with a substantial presence in the UK. Funds are generally used to support expansion, acquisitions, management buyouts, buy-ins, turnarounds, and refinancing. Target sectors include IT services, support services, Insurance, and SME services. ECI will not invest in early-stage companies. ECI Partners was formed in 1976 and has offices in London, Manchester, and New York.


Deal Context for Seller #
Overall 64 of 76
Sector: Consumer Products 2 of 2
Type: Secondary Buyout 20 of 26
Country: United Kingdom 59 of 70
Year: 2020 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-16 Mobysoft

Manchester, United Kingdom

Mobysoft is a provider of predictive software for social housing providers. Mobysoft’s core product, RentSense, is a Software as a Service (SaaS) based predictive analytics service which delivers accurate and prioritised workload to social landlords. Mobysoft was established in 2003 and is based in Manchester, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-09 Arkessa

Bishop's Stortford, United Kingdom

Arkessa Ltd. is an Internet-of-Things (“IoT”) managed services provider. Arkessa enables Enterprises to develop and optimise their businesses by helping them adopt, integrate and scale IoT enabled services. Arkessa was founded in 2009 and is based in Bishop's Stortford, England.

Sell -