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Investment Summary

21 Invest Invests In Digitree Group

On January 1, 2018, private equity firm 21 Invest invested in marketing company Digitree Group

Investment Highlights
  • This is 21 Invest’s 3rd transaction in the Marketing sector.
  • This is 21 Invest’s 5th transaction in Poland.

Investment Summary
Date 2018-01-01
Target Digitree Group
Sector Marketing
Investor(s) 21 Invest
Deal Type Stake Purchase

Target

Digitree Group

Rybnik, Poland
Digitree Group provides a wide range of digital marketing services based on proprietary technologies including among others: marketing automation, performance marketing, and direct marketing. The key product offered by the Group is the SARE system, the integrated digital marketing platform offering e‑mail marketing, SMS marketing, SMTP, and surveys. The Company develops its marketing automation tool SAREHub. Digitree Group was founded in 2005 and is based in Rybnik, Poland.

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Investor(S) 1

Investor

21 Invest

Treviso, Italy

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1992
PE ASSETS 1.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

21 Invest is a private equity firm that targets investments in growth-oriented, middle-market Italian, French, and Polish companies operating in a variety of industries. The Firm invests in French businesses through 21 Centrale Partners, Italian companies through 21 Partners SGR, and Polish companies through 21 Concordia. The Firm targets transactions requiring at least €10 million of capital typically in the form of development capital for growth companies, buyout capital for managers, or replacement capital for companies facing succession issues or needing shareholder liquidity. 21 Invest was founded in 1992 and is based in Treviso, Italy.

DEAL STATS #
Overall 69 of 89
Sector: Marketing M&A 3 of 3
Type: Stake Purchase M&A Deals 20 of 21
Country: Poland M&A 5 of 6
Year: 2018 M&A 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-19 Orisha

Paris, France

Orisha is a B2B software company focused on acquiring and growing highly-verticalized ERP and PoS software vendors. The Group addresses more than 30 vertical sectors, including health, insurance, retail, trading, real estate and tourism. Orisha provides a number of centralized/corporate resources, including financial, marketing and HR support, and promotes the implementation and sharing of best practices in product development, lead generation, sales execution and customer service. Orisha was formed in 2003 and is based in Paris, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-03 Nadella

Milan, Italy

Nadella is a producer of linear guides and rollers for industrial motion applications. Nadella was founded in 1963 and is based in Milan, Italy.

Sell -
Mergr

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