M&A Deal Summary

Toluna Acquires GutCheck

On October 26, 2022, Toluna acquired internet software and services company GutCheck from Escalate Capital and Crawley Ventures

Acquisition Highlights
  • This is Toluna’s 3rd transaction in the Internet Software and Services sector.
  • This is Toluna’s 2nd transaction in the United States.
  • This is Toluna’s 1st transaction in Colorado.

M&A Deal Summary

Date 2022-10-26
Target GutCheck
Sector Internet Software and Services
Buyer(s) Toluna
Sellers(s) Escalate Capital
Crawley Ventures
Deal Type Add-on Acquisition

Target

GutCheck

Denver, Colorado, United States
GutCheck is an online agile market research solution that enables clients to get quick consumer reads to address business questions, whenever they need to be answered. GutCheck was founded in 2009 and is based in Denver, Colorada.

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Buyer(S) 1

Buyer

Toluna

Norwalk, Connecticut, United States

Category Company
Founded 2000
Sector Internet Software and Services
DESCRIPTION

Toluna is a provider of digital market research companies worldwide, with a strong focus on digital and automation. It gives real time access to consumers across the globe. Toluna was founded in 2000 and is based in Norwalk, Connecticut.


DEAL STATS #
Overall 3 of 4
Sector: Internet Software and Services M&A 3 of 3
Type: Add-on Acquisition M&A Deals 2 of 2
State: Colorado M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-08 Crossense Interactive

Keisarya, Israel

Crossense Interactive Ltd. is a provider of digital tracking solutions to monitor video and music consumption, ad exposure and e-commerce shopping across devices.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-15 MetrixLab

Rotterdam, Netherlands

MetrixLab is a provider of consumer insights and marketing analytics. MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. MetrixLab is based in Rotterdam, Netherlands.

Buy -

Seller(S) 2

SELLER

Escalate Capital

Austin, Texas, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2005
PE ASSETS 830M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Escalate Capital Partners is a private investment firm focused on providing capital to expansion and late-stage companies. The Firm focuses its investment activity within the technology, life sciences, and service-based industries. Prospective financing solutions include senior, subordinated and mezzanine debt. Escalate's target investment size is $5 to $30 million. Escalate Capital Partners has offices in Menlo Park, California and Austin, Texas.


DEAL STATS #
Overall 36 of 39
Sector: Internet Software and Services M&A 9 of 9
Type: Add-on Acquisition M&A Deals 23 of 25
State: Colorado M&A 2 of 2
Country: United States M&A 36 of 39
Year: 2022 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-10 Entelo

San Francisco, California, United States

Entelo engages in recruiting automation, applying predictive analytics and AI to help find, qualify, and engage with the best talent for the organization. From eliminating unconscious bias within the sourcing process to offering a completely automated sourcing and outreach mode, Entelo goes above and beyond the typical search functionality of a sourcing platform. Entelowas founded in 2011 and is based in San Francisco, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-08 LiveIntent

New York, New York, United States

LiveIntent is a provider of email advertising and trading desk solutions. LiveIntent offers a buying platform for emails and displays. LiveIntent was founded in 2009 and is based in New York City.

Sell $250M
SELLER

Crawley Ventures

Denver, Colorado, United States

Category Private Equity Firm
Founded 1995
Size Small
Type Sector Agnostic
DESCRIPTION

Crawley Ventures is the investment arm of Crawley Petroleum and was formed to make direct investments in private companies as well as investments in venture and hedge funds. Crawley primarily looks to invest in growth companies at various stages of development, including seed, early, and expansion stage businesses. Crawley looks to commit $250k to $1.5 million per transaction. Sectors of interest include optics, financial services, software, manufacturing, and wireless technology. Crawley Ventures was founded in 1995 and is based in Denver, Colorado.


DEAL STATS #
Overall 4 of 6
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 4
State: Colorado M&A 3 of 3
Country: United States M&A 4 of 6
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-14 TeamSnap

Chicago, Illinois, United States

TeamSnap is a provider of sports management and communication software for amateur sports. TeamSnap provides end-to-end solutions for communication, scheduling, payment collection, registration, and real-time game sharing through its proprietary software platform and mobile applications. TeamSnap was founded in 2009 and is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-20 Indo-European Foods

Commerce, California, United States

Indo-European Foods is an importer and value-added distributor of specialty ethnic foods offering third-party, proprietary branded, and private label products to over 1,000 independent ethnic grocers predominantly located in the Western U.S. and national chains covering 45 states. It sources, develops, markets, and distributes Eastern European, Mediterranean, and North African food products including spreads, preserves, condiments, appetizers, cheeses, confections, seasonings, and specialty grains and rice. The company's primarily owned brands include Indo-European and ZERGÜT. Indo-European Foods was founded in 1966 and is based in Commerce, California.

Sell -