M&A Deal Summary

Stagwell Acquires MDC Partners

On December 21, 2020, Stagwell acquired marketing company MDC Partners from Goldman Sachs Merchant Banking

Acquisition Highlights
  • This is Stagwell’s 10th transaction in the Marketing sector.
  • This is Stagwell’s 10th transaction in the United States.
  • This is Stagwell’s 3rd transaction in New York.

M&A Deal Summary
Date 2020-12-21
Target MDC Partners
Sector Marketing
Buyer(s) Stagwell
Sellers(s) Goldman Sachs Merchant Banking
Deal Type Merger

Target

MDC Partners

New York, New York, United States
MDC Partners is an influential marketing and communications networks in the world. Its 50+ advertising, public relations, branding, digital, social and event marketing agencies are responsible for some of the most memorable and engaging campaigns for the world's most respected brands. As "The Place Where Great Talent Lives," MDC Partners is known for its unique partnership model, empowering the most entrepreneurial and innovative talent to drive competitive advantage and business growth for clients. By leveraging technology, data analytics, insights, and strategic consulting solutions, MDC Partners drives measurable results and optimizes return on marketing investment for over 1,700 clients worldwide. MDC Partners was founded in 1980 and is based in New York, New York.

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Buyer(S) 1

Buyer

Stagwell

New York, New York, United States
Category Company
Sector Marketing
Employees10,250
Revenue 2.5B USD (2023)
DESCRIPTION

Stagwell is a private company focused on investing in and acquiring companies in advertising, research, data analytics, public relations, and digital marketing services. Stagwell is based in New York City.

DEAL STATS #
Overall 13 of 28
Sector (Marketing) 10 of 21
Type (Merger) 1 of 1
State (New York) 3 of 4
Country (United States) 10 of 15
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-09 MultiView

Irving, Texas, United States

MultiView is a provider in digital marketing solutions for B2B marketers and publishing solutions for associations. MultiView's B2B programmatic buying and targeting platforms have launched over 1 million B2B advertising campaigns via 400,000 custom ad units to customers at every stage of the buying journey. MultiView was founded in 2000 and is based in Irving, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-01 Dyversity Communications

Markham, Ontario, Canada

Dyversity Communications is a multicultural full-service marketing agency that specializes in Chinese and South Asian communications, with additional expertise in over 20 other languages including Filipino, Korean, Portuguese, and Spanish. Dyversity Communications is based in Markham, Ontario.

Buy -

Seller(S) 1

SELLER

Goldman Sachs Merchant Banking

New York, New York, United States
Category Private Equity Firm
Founded 1986
PE ASSETS 155.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Goldman Sachs Merchant Banking Division is the investment arm of Goldman Sachs. The primary corporate investment group within the Merchant Banking Division is Goldman Sachs' direct investment arm. GS's direct investment arm consists of GS Capital Partners, GS Mezzanine Partners, and GS Growth Partners. GS Capital Partners is the direct corporate equity investment group which seeks LBO, recapitalization, and growth investments to help fund acquisitions, expansions, recapitalizations, restructurings, buyouts, and take privates. GS Capital Partners looks to invest between $50 and $800 million in opportunities in North/South America, Europe, Asia. GS Mezzanine Partners is the junior capital arm of Goldman Sachs. GS Mezzanine looks to invest between $200 million and and $800 million in transactions valued up to $10 billion. Investment proceeds are used to fund leveraged buyouts, expansion financings, recapitalizations, acquisitions, and restructurings. GS Growth looks to invest in growth equity transactions. The unit seeks to commit $20 to $200 million per investment. Other units within GS's merchant banking division include Real Estate, Infrastructure, and Urban Investments. Goldman Sachs Merchant Banking Division is based in New York City.

DEAL STATS #
Overall 89 of 109
Sector (Marketing) 1 of 1
Type (Merger) 1 of 1
State (New York) 9 of 11
Country (United States) 65 of 77
Year (2020) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-14 People

Winnipeg, Manitoba, Canada

People Corp. is a provider of group benefits, group retirement and human resources consulting products and services to companies across Canada. The company is bringing together leading consultants in the industry, offering innovative and customized solutions to thousands of clients across a broad range of industries. It delivers employee benefits consulting, third party benefits administration, pension consulting, human resources consulting and executive search and staff recruitment services through 35 offices and satellite offices in nine provinces across Canada, each of which is led by a team of experts familiar with the local market, and supported by the resources of a public company with a national footprint. People Corp. was founded in 2006 and is based in Winnipeg, Canada.

Buy CA$1.1B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-26 Imagine

Minneapolis, Minnesota, United States

Imagine is a complete visual communications provider, delivering end-to-end solutions for retailers, CPGs and various other segments. Imagine helps brand marketers execute in-store campaigns with the highest level of quality and accuracy while maintaining a streamlined, cost-effective process. Imagine was founded in 1988 and is based in Minneapolis, Minnesota.

Buy -
Mergr

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